* Schools and Libraries
* California Gardener
* Off the Tee Golfers
* Corporate Gift Buyers
* Brides With Wedding Dates
* NextMark Service Identifies List Buyers Who Don’t Pay
* People in the News
* Mother Jones
* Correction
LISTS UNDER NEW MANAGEMENT
Schools and Libraries
The National Center for Education Statistics has chosen Kroll Direct Marketing Inc. to manage lists of private schools, public libraries and academic libraries. With 27,921 records the school file is the largest. There are 11,563 records available on the public libraries file and 3,327 academic libraries offered on the other list. Data is sourced from surveys and public records from the Occupational Safety Health Administration federal agency. Mal Dunn Associates Inc. was the prior list manager.
Selections: Phone numbers, title, location/branch, state/SCF/ZIP
Price: $75/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; gwen@krolldirect.com)
NEW LISTS
California Gardener
This gardening magazine list offers a total of 21,263 subscribers, including 16,448 active subscribers. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M (base)
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; n.spielmann@statlistics.com)
Off the Tee Golfers
Buyers who took golfing vacations, subscribed to golf magazine or purchased golf clubs are identified on this file. A total of 594,458 names are available from the last 12 months. Eighty-five percent are men. These are direct mail-generated names.
Selections: Monthly hotline gender, age, income, homeowner, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; mdamaryan@fasano-assoc.com)
Corporate Gift Buyers
A total of 208,128 executives and professionals are named. Postal and e-mail addresses are available. This data is derived from online registrations and survey responses.
Selections: Monthly hotline, company size, industry, job title, mail order/online gift buyer, promotional items, tradeshow giveaways, tech gifts, gift catalog orders, business apparel buyer, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $125/M (postal file); $150/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskj (954-480-8470, ext. 221: Diana@etargetmedia.com (mailto:Diana@etargetmedia.com)
Brides With Wedding Dates
Women who consented to receiving information and referrals about planning their weddings are named. The count is 242,262. Bridal show registrations are the source.
Selections: Wedding date, hotlines, state/SCF/ZIP
Price: $95/M
Contact: Response Media Products Inc., Shondra Brown (770-220-5079; shondra@responsemedia.com)
IN THE NEWS
NextMark Service Identifies List Buyers Who Don’t Pay
NextMark Inc. has begun offering its list services subscribers access to current and past due accounts payable information for specific list users.
Payment profile data is sourced on a cooperative basis from participating companies, which must contribute data in order to have access to information provided by others. Data providers will remain anonymous.
The new service offers up to the minute picture of a given list buyer’s payment profile, including whether there is a large percentage of overdue bills, according to Joseph Pych, president of NextMark.
“Besides helping to make better upfront credit approval decisions, this tool will also help with collections. When a client knows their payment profile will be affected by not paying their bills, they will have a lot more incentive to pay in full and on time,” said Pych in a statement.
People in the News
Nancy O’Reilly has been promoted to vice president of the insert media division at Direct Media Inc.
SPECIALS!
Mother Jones
A $20/M discount off the base price to test the Mother Jones magazine file for lifestyle publication offers. More than 150,000 names available. Contact ALC Data Management, Lisa Donzella (914-524-5263; list.donzella@alc.com)
Correction
Direct Media Inc. has managed the International Masters Publishers Statement program for some time. It was not part of a group of IMP lists recently moved to DMI. (Direct Listline, Oct. 10). The contact has been changed to Nancy O’Reilly (203-532-2541; noreilly@directmedia.com).
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