* Grolier Canadian
* Insurance Solutions
* CoolSavings Ailments
* FHM E-mail List
* 26 Red Master File
* Hotline Universe Opportunity Buyers
* Golden Seniors Hotline Buyers
* MetaResponse Launches Lead-Generation Service
LISTS UNDER NEW MANAGEMENT
Grolier Canadian
Millard Group Inc. now manages the Grolier Canadian master files. The English list identifies 370,000 children’s book buyers; the corresponding French file names 70,000. Books were sold via school-based and continuity clubs. Cornerstone Group of Cos. was the previous manager.
Selections: Dollar amount of sale, hotlines, adult’s gender, child’s age/gender, completers, paid, province
Price: $120/M
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com and Kelly Russo at 603-924-9262, ext. 2591 or krusso@millard.com
NEW LISTS
Insurance Solutions
Several databases of insurance prospects were built from statistical models with data derived from direct mail surveys. Files for term life, senior supplemental, and family healthcare insurance prospects are available, with counts ranging from 2 million to 2.6 million. The models are driven mainly by age, income, geographic location and survey data.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or thudock@soundbeachmarketing.com and Debbie Tether at 203-270-8995 or debtether@soundbeachmarketing.com
CoolSavings Ailments
Individuals who responded to Internet questionnaires are named on this master file. More than 3.6 million registered at CoolSavings.com, where demographic, shopping preference and category interest data is collected. The Web site offers men (18% of the file) and women (82%) category-specific newsletters.
Selections: Hotlines, credit cards, ethnicity, income, number of children, occupation, education, lifestyle, mail order buyers, ailment, adult’s/child’s age, birth date, donors, ownership, books, sports, music, gender, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or Daniel.Baldino@LakeGroupMedia.com
FHM E-mail List
Emap Metro LLC has released an e-mail list of subscribers to FHM, a men’s lifestyle and entertainment magazine. Some 65,384 e-mail addresses are gathered here. Subscribers’ median age is 27 and the median annual household income $67,674. A corresponding postal file has been on the market for some time.
Selections: Gender, age, income, state/SCF/ZIP
Price: $150/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
26 Red Master File
Nearly 600,000 names from the last 12 months are on the 26 Red postal/e-mail master file. Those listed are entrepreneurs and opportunity seekers who responded to several Internet offers. These men (72%) and women (28%) requested information on online stock trading and auctions, real estate investing and government grants. The file includes buyers of media products such as CDs and video tutorials. Others paid for memberships that gave them access to Web sites offering information on specific topics. Separate segments for buyers and inquirers are available. The average monthly unit of sale was $50.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $95/M (postal file); $140/M (e-mail file)
Contact: American Name Services, Wendy Harwood at 801-235-8061 or wendyh@americannameservices.com
Hotline Universe Opportunity Buyers
Some 1.8 million names are on this master file available for postal and telemarketing offers. Among those listed are self-help products buyers and those interested in money-making opportunities. The average unit of sale was $85. The sources are direct mail (85%) and the Internet (15%).
Selections: Monthly hotline, credit card, dollar amount spent, age, income, state/SCF/ZIP
Price: $90/M (postal file); $150/M (e-mail file)
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or daveb@macromark.com
Golden Seniors Hotline Buyers
Consumers 50 years old and up who buy products by mail on a monthly basis are named on this file. More than 2.4 million names from the last 90 days and nearly 550,000 from the last 30 days are listed. The file is updated monthly. Direct mail is the source.
Selections: Credit card/money order, purchase amount (ranges), gender, Prizm clusters, adult’s/child’s age, income, length or residence, ethnicity, religion, Experian enhancements, state/SCF/ZIP
Price: $105/M (last-90-day names); $120/M (last-30-day names)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or dburrett@esteemarketing.com
IN THE NEWS
MetaResponse Launches Lead-Generation Service
MetaResponse Group Inc.’s ProspectsExpress is a new lead-generation service for use in consumer direct marketing.
List-prospecting leads will be generated from automated outbound telemarketing polls. Custom-generated scripts are to be used together with voice-recognition technology, with a live operator available upon request of consumers consenting to be surveyed.
The lead-generation process includes collection of postal addresses and telephone numbers.
Leads originate from a 110 million-name consumer database overlaid with public records (including income data from tax records), in addition to data gathered from the surveys.
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