* New England Home Magazine
* Fast Cash Systems
* Open for Business Spiritual Leadership
* Ram Life Insurance Prospect Database
* Reader’s Digest Gardening
* Bonnier Canadian Master File
* International Masters Publishers Statement Program
* Harte-Hanks Releases More Than 200 Data Cards
NEW LISTS
New England Home Magazine
A total of 15,540 subscribers to this home design and architecture title are identified. Launched in September 2005, this magazine was acquired earlier this year by Network Communications Inc. Lists of subscribers to other regional magazines published by NCI are available.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; n.spielmann@statlistics.com
Fast Cash Systems
More than 200,000 opportunity seekers are named. These men and women made inquiries or purchased kits with information on how to generate income from home-based businesses. Space advertising is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $80/M
Contact: Direct Network Inc., Monica Feinstein (732-821-7090;
directnetwork@optonline.net))
Open for Business Spiritual Leadership
Some 80,000 pastors, priests, reverends, ministers, bishops and deacons are included in this file. Ninety percent are men. Postal and telemarketing files are available. Sources include directories, public records, utilities and Web site registrations.
Selections: Job title/function, gender, phone numbers, public place, SOHO, state/SCF/ZIP
Price: $166/M (postal file); $266/M (telemarketing file)
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; amy@mediasourcesolutions.com))
Ram Life Insurance Prospect Database
More than 5.9 million names have been assembled for this database. This file consists of Response Analytics Marketing (RAM) statistical modeling data, which identifies consumers with a propensity to purchase life insurance. It includes current policyholders and individuals who have made insurance inquiries.
Selections: Policy value, gender, credit scoring, adult’s/child’s age, income, length of residence, phone numbers, credit card, lifestyle, mail order buyer, hotlines, state/SCF/ZIP
Price: $80/M
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; amyl@adrearubin.com)
CANADIAN LIST NEWS
Reader’s Digest Gardening
Separate lists of Canadian gardeners who speak English or French are available from Reader’s Digest Canada, with 134,859 and 40,201 names respectively. An average subscriber is 45 with a $55,000 income. Age and income data has been overlaid. Direct mail is the source.
Selections: Age, income, gender, change of address, new-file, paid, FSA, province
Price: $155/M (English); $165/M (French)
Contact: Cornerstone Group of Companies, Maria Hyponen (416-932-9555, ext. 429; mhyponen@cstonecanada.com))
Bonnier Canadian Master File
Subscribers from various magazines published by Bonnier Corp. have been combined on this file. These 181,504 Canadians receive such publications as Babytalk, Boating Life, Cruising World, Garden Design, Islands, Transworld Skateboarding, Marlin and Windsurfing, among other titles. Direct mail and the Internet are the sources.
Selections: Hotlines, FSA, province
Price: $105/M
Contact: Lake Group Media Inc., Lenore Cunningham (914-925-2460; Lenore.Cunningham@LakeGroupMedia.com))
NEWLY MANAGED INSERT MEDIA
International Masters Publishers Statement Program
Direct Media Inc. manages the International Masters Publishers’ monthly statement insert program. More than 3.5 million statements are mailed annually. Up to three inserts per statement will be accepted. Inserts must be between 3 by 5-1/2 inches to 3-1/2 by 7-1/4 inches. The maximum weight is one-quarter ounce.
Price: $60/M
Contact: Direct Media Inc., Nancy O’Reilly (203-532-2541; noreilly@directmedia.com))
IN THE NEWS
Harte-Hanks Releases More Than 200 Data Cards
Harte-Hanks Inc. has released data cards for 212 new data segments for postal, telemarketing and e-mail lists derived from its Ci Technology database (CiTDB) and a separate group of business-to-business lists with data from 465,000 U.S. and Canadian business locations.
Harte-Hanks monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites. The CiTDB master file offers more than 1 million records. Separate files are available that identify Mac, Dell, IBM, Norvell, Nortel, Linux and numerous other types of information technology users, organized by job titles and other categories.
Data on 465,000 U.S. and Canadian business locations is available on the Ci Business database (CiBDB). Worldata manages both databases and has launched a separate Web site specifically for Harte-Hanks’ data cards. Data is sourced from telephone research.
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