* Whitney Information Network Files
* Motherwear Catalog
* Rangefinder Magazine
* Individual Original Style
* Alpha Investors
* Surviving Businesses
* Hoover’s Decision Makers
* Capital New Business Monthly
LISTS UNDER NEW MANAGEMENT
Whitney Information Network Files
MetaResponse Group has been chosen to represent a group of lists for Whitney Information Network Inc. Among them is the Whitney Information Network EduTrades master file with 824,836 names, including 198,765 from the last 12 months. It identifies investors who purchased products to learn about investing or attended seminars. Other files offered include Teach me to Trade and Star Trader seminar registrants, with 330,156 and 135,756 names, respectively. The average sale was $150. Sources include direct mail, television and the Internet. TCI Direct formerly managed these files.
Selections: Gender, state/SCF/ZIP
Price: $130/M
Contact: MetaResponse Group Inc., Diane Dubocq at 954-360-0644, ext. 217 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
Motherwear Catalog
Motherwear International Inc. as appointed Millard Group Inc. to manage its list. Nearly 30,000 buyers and 44,000 Motherwear catalog requesters are available from the last 12 months. The average unit of sale was $90 for maternity clothing and apparel for new mothers. Forty-five percent of the women listed have more than one child. D-J Associates was the prior list manager.
Selections: Hotlines, dollar, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Yvonne Mathews at 603-924-9262, ext. 2263 or [email protected]
NEW LISTS
Rangefinder Magazine
Wedding & Protrait Photographers International Inc. offers a list of 48,578 subscribers to Rangefinder magazine and 9,412 WPPI convention attendees. Subscribers include commercial, wedding, portrait and industrial photographers. This is a controlled circulation direct mail-generated file.
Selections: Job function, business/industry type, e-mail addresses, state/SCF/ZIP
Price: $125/M (subscribers); $150/M (attendees)
Contact: Marketry Inc., Patti McCormick at 425-451-1262 or [email protected]
Individual Original Style
TravelSmith has released a list of 54,000 last-three-month buyers from its Individual Original Style (IOS) catalog. The average unit of sale for women’s apparel and accessories was $160. Forty-five percent of those listed have $100,000 or better household incomes.
Selections: Hotlines, dollar amount spent (ranges), product, gender, state/SCF/ZIP
Price: $115/M (base)
Contact: Belardi/Ostroy ALC LLC, Fred Onemma at 212-381-1719 or [email protected]
Alpha Investors
This list of investors at home addresses features 500,000 one-month and 900,000 two-month hotline names. It includes investors in stocks, bonds and mutual funds. Fifty-four percent are women. Online surveys are the source.
Selections: Adult’s/child’s age/gender, homeowner, Spanish language, dwelling type, length or residence, ethnicity, religion, mail order buyers, donors, marital status, home value, mail order buyers/product, state/SCF/ZIP
Price: $100/M (one-month hotline)
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected]
Surviving Businesses
New enterprises verified to be still operating six months after their inception date have been assembled on the Surviving Businesses list. The count is 363,212. Telemarketing is the source.
Selections: Title, SIC codes, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or [email protected]
NEW COMPILED LISTS
Hoover’s Decision Makers
More than 428,000 U.S., 112,000 international and 24,000 Canadian executives are named on Hoover’s Decision Makers list. These individuals work for private and public companies worldwide. This file has been assembled from periodicals, public records and the Internet.
Selections: Age, DUNS number, fax numbers, job function/title, industry, one per company, salary and bonus, telephone numbers, Web site
Price (Canadian dollars): $132/M (U.S. file); $258.50/M (international file); $165/M (Canadian file)
Contact: Cornerstone Group of Companies, Erin McFadden at 416-932-9555, ext. 371 or [email protected]
Capital New Business Monthly
One hundred thousand records have been assembled on the Capital New Business Monthly file. This list is comprised of entrepreneurs at newly founded businesses. The names come from public records, licenses, tax collectors, Secretary of State offices and newspapers.
Selections: Industry, state/SCF/ZIP
Price: $75/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
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