* Doubleday Entertainment
* Levenger
* Collections Etc.
* Entrepreneur Magazine
* California Car Cover
* SelectAmerica
* Sprucing Up Home Decor
* HealthCounts Ailment eNewsletter
LISTS UNDER NEW MANAGEMENT
Doubleday Entertainment
Specialists Marketing Services Inc. has taken over management of a portfolio of Doubleday Entertainment New York files and additional book club lists. These include the Doubleday New York Megafile, which identifies 2.8 million active book club members, plus more than two-dozen other files formerly at ALC Data Management. Among these are lists of members of the Book of the Month Club; Discovery Channel, Quality Paperback and Homestyle book clubs. Sources include direct mail (65%), print advertising and the Internet. Specialists has managed numerous other Doubleday Garden City and Doubleday book club files since 1998.
Selections (Megafile): Purchase amount (ranges), paid, gender, product/multibuyers, credit plus, age, income, presence of children’s/age, ethnicity, religion, hotlines
Sample usage (Megafile): Audio Book Club, Folio Society Ltd., New York Review of Books, Ragan Communications, Adam and Eve, Annie’s Attic, Arizona Highways, Ashro, Bedford Fair,Columbia House, Creative Irish Gifts, Delta Queen Steamboat Co., Franklin Mint, Gevalia Kaffe, HCI Direct, International Home Shopping, International Masters Publishing, M&M Mars, Midnight Velvet, North American Affinity, Old Pueblo Traders, PBS Home Video, American Girl Catalog, Republic of Tea, Shambhala Publications Inc., Sharper Image, Sounds True, Swanson Health Products, Winfield Collections, Elderhostel, Kabbalah Center, Marymount University, Liberty Mutual Insurance Co., AARP, American Heart Association, ASPCA, March of Dimes, Mayo Clinic, National Constitution Center, National Geographic Society, Sierra Club, American Art Review, Belvoir Publishing, Boardroom, Consumers Union, Meredith Corp., Primedia, Rodale Inc., Tauton Press, Working Assets
Price: $105/M
Contact: Specialists Marketing Services Inc., Mary Ann Montalbano (201-865-5800, ext. 2204; [email protected])
Levenger
Belardi/Ostroy ALC has assumed list management responsibilities for Levenger. A total of 448,356 buyers from the last 24 months and 262,948 from the last 12 months are available. The average direct mail order was $135. Millard-Mokrynski Group (Mokrynskidirect) formerly managed this file.
Selections: Hotlines, purchase amount (ranges), average purchase, business/home address, gender, Internet buyers at postal address, product, state/SCF/ZIP
Sample usage: Charles Tyrwhitt Shirts, Coldwater Creek, Garnett Hill, J. Jill, Sierra Traditions for Women, Territory Ahead, Tiffany & Co., Travelsmith, Wintersilks, Central Park Conservancy, City Meals on Wheels, City of Hope, Denver Art Museum, Doctors Without Borders, Green Mountain Energy Corp., National Geographic Catalog, Oregon Public Broadcasting, Planned Parenthood, Rescue Missions, Smile Train, Southwest Indian Foundation, Susan G. Komen Foundation, WNET/13, All Posters/Art.com, Chiasso, Cuddledown, Gump’s, Home Decorators Collection, Pier 1 Imports, Pottery Barn, Rugs Direct, Shaker Workshops, Smithsonian Catalogue International, American Direct Marketing Resources, Business Week, Cambridge Who’s Who, Conde Naste Publications Ltd., New York Times, Magellan’s, Acorn Direct, Art Batch, Colorado Pen, Exposures, Hammacher Schlemmer Canada, Sharper Image, Chef’s Catalog
Price: $121/M (last-24-month buyers)
Contact: Belardi/Ostroy ALC, Fred Onemma (212-381-1719; [email protected])
Collections Etc.
Direct Media Inc. has been appointed list manager for Collections Etc. Inc. Some 3 million names from the last 12 months are offered on the Collections Etc. Buyers file. More than 2.7 millions from the last 12 months are available on Collections Etc. LifePhases, a file enhanced with Equifax demographic data. The average catalog purchase was $50. Additional files are slated for release before the end of September. Adrea Rubin Management Inc. was the prior list manager.
Selections: Hotlines, purchase amount (ranges), cash/credit card buyers, product, single/multibuyers, adult’s/child’s age, gender, homeowner, income, length of residence, marital status, state/SCF/ZIP
Sample usage: Paragon Co., Whales and Friends
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])
Entrepreneur Magazine
Worldata has been chosen to oversee the Entrepreneur Magazine file, effective Sept. 13. A total of 557,509 subscribers are listed. Subscribers’ median age is 39 and average household income $187,607. Mal Dunn Associates Inc. continues to handle this file through Sept. 12.
Selections: Hotline, income, lifestyle, business/home address, gender, state/SCF/ZIP
Sample usage: Discover, Nextel, Chase, American Express
Price: $115/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
California Car Cover
Names and Addresses Inc. has been tapped to serve as list manager for California Car Cover Co. A total of 228,796 buyers are available, including 65,424 from the last 12 months. The average catalog sale was $130 for polishes, cleaners, covers and other products. Specialists Marketing Services Inc. was the prior list manager.
Selections: Hotlines, purchase amount (ranges), last purchase, gender, state/SCF/ZIP
Sample usage: Alsto’s, Autosport, Engineering Services/Clearspan, Gadget Universe, Sporty’s Men’s Collection, Fairfield Mint, Hemmings Motor News
Sample tests: Cigar Aficionado, Automobile Magazine, Autoweek, Duluth Trading
Price: $110/M
Contact: Names and Addresses Inc., Lisa Tricoli (847-850-1021; [email protected])
NEW LISTS
SelectAmerica
Six more files have been added to the SelectAmerica list group. A master file offers 610,444 names from the last 30 days. Also available are lists of book and magazine buyers, business professionals, families with children, donors and an ethnic and religious master file. Sources include mail order and retail transactions, Internet surveys, Experian and Ethnic Technologies Inc.
Selections: Phone numbers, gender, child’s age/gender, presence of children, income, age, length of residence, home value homeowner/renter, cruise enthusiasts, marital status, state/SCF/ZIP
Price: $110/M (monthly hotline)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Sprucing Up Home Decor
The Datarich Double Verified in Category (DVIC) list group has been expanded with four additional files. One for example, Sprucing Up Home Decor contains more than 2.3 million names. Other files identify craft hobbyists, scrapbook makers and grandparents. Those listed have responded to two or more niche-specific affinity offers. Sources include direct mail, surveys and overlaid demographic data.
Selections: Age exact/ranges, income, length of residence, lifestyle, hotlines, state/SCF/ZIP
Price: $55/M (base)
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected])
HealthCounts Ailment eNewsletter
Half a million weekly e-mail newsletter recipients are listed on this file. Subscriptions are generated online at MedTrackAlert.com. Seventy-nine percent are women. Ailment selections range from Alzheimer’s to cancer and sleep disorders, to name a few.
Selections: Ailment/condition, state/SCF/ZIP
Price: $175/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; [email protected])
Network
