* Nationwide Financial Advisors
* MobileDaze
* VistaPrint New SOHO Businesses
* VNU Incentive Buyers Database
* Healthcare Design Newsletter E-mail Subscribers
* Tour de Bike
* Leisure Time PIP
* TCI Direct Shuts Doors After Thulin Sentencing
LISTS UNDER NEW MANAGEMENT
Nationwide Financial Advisors
Direct Network Inc. has assumed management of the Nationwide Financial Advisors file. A total of 171,120 financial advisors registered with the Securities and Exchange Commission are listed. These include individuals who work in areas such as estate planning, retirement planning, mutual funds and bonds. Direct mail is the source. George-Mann Associates Inc. was the prior list manager.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $125/M
Contact: Direct Network Inc., Guy Pastore at 732-821-7090 or [email protected]
NEW LISTS
MobileDaze
Direct mail and online subscribers to Mobiledaze.com are named on MobilDaze, a list with more than 1.1 million names. Sixty-two percent of these subscribers are women, typically 18 to 38. The Web site offers mobile telephones, ring tones and wallpaper for cell phones. The average sale was $12. E-mail addresses and home telephone numbers are available.
Selections: Mobile phone service provider, home/mobile phone numbers, direct mail subscriber/buyer, online subscriber/buyer, demographic, quarterly hotline, adult’s age, children’s age range, teenagers, credit card buyers, ethnicity, gender, homeowner, income, lifestyle, mail order buyer, marital status, number of children, telephone number, state/SCF/ZIP
Price: $95/M
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
VistaPrint New SOHO Businesses
Nearly 200,000 one-month hotline names are offered on the VistaPrint New SOHO Businesses file, including 179,099 home-based businesses. Buyers purchased printing services; graphics and photos that can be uploaded online. Direct mail and the Internet are the sources.
Selections: Gender, max per company, product, state/SCF/ZIP
Price: $105/M (base)
Contact: Direct Media Inc., Ed Mateus at 203-532-2374 or [email protected]
VNU Incentive Buyers Database
VNU Business Media has introduced an incentive buyers database with 151,216 postal and 42,000 e-mail addresses. These subscribers to various VNU publications have stated they are involved in purchases of premium incentives. Purchasing managers, sales and marketing directors and other corporate executives are listed.
Selections: Job function, industry, telephone numbers, state/SCF/ZIP
Price: $150/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., John Lo Giudice at 845-731-2752 or [email protected] (postal file) and ePostdirect, Wayne Nagrowski at 845-731-3854 or [email protected]
Healthcare Design Newsletter E-mail Subscribers
Subscribers to Healthcare Design Newsletter include architects, designers, administrators, facilities managers and others involved in the construction industry. The file consists of 10,005 e-mail addresses.
Selections: Job function, business type, state/SCF/ZIP
Price: $300/M (base)
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
Tour de Bike
More than 2.7 million bicyclists are identified on the Tour de Bike file. A segment with 60,000 mountain bikers is available. Sources include point of sale, product registrations, public records and direct mail surveys.
Selections: Monthly hotline, telephone numbers, ethnicity, gender, homeowner, age, presence of children, length of residence, lifestyle, mail order buyers, teenagers, credit card buyers, income, state/SCF/ZIP
Price: $125/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
NEWLY MANAGED INSERT MEDIA
Leisure Time PIP
Macromark Inc. has been appointed manager for the Leisure Time package insert program. This audience is 90% men. Advertising inserts will be placed inside 50,000 shipments of videos and other adult products on a monthly basis. Inserts can be up to 5 by 8 inches, weighing up to one-quarter ounce. VentureDirect Worldwide formerly managed this program.
Price: $55/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
IN THE NEWS
TCI Direct Shuts Doors After Thulin Sentencing
By Larry Riggs
TCI Direct, the list management and brokerage owned by James Thulin, has gone out of business, Direct Newsline has learned.
At least one former client and others in the list industry have confirmed the shuttering.
Calls to TCI’s number were answered by a recording saying the number was out of service.
Michael Artan, Thulin’s lawyer, did not return calls at deadline.
On Thursday, July 20, the employees found out that Friday would be their last day of work, according to one former customer who asked not to be named.
Others in the industry received an e-mail stating;
“To Whom It May Concern:
Regrettably, effective Friday 7/21/06 TCI Direct and Universal Direct will cease operations. This decision is based upon business considerations.
We wish to thank the many friends and supporters of TCI, whom we have had the pleasure of working with for many years.”
In April, Thulin was sentenced to three years in California state prison for assault and burglary in a case that has lasted nearly two years, said Jane Robison, spokeswoman for the Los Angeles County district attorney’s office (Direct Newsline, April 19).
Thulin began serving his sentence immediately, said Robison. He will have to serve at least 50% of that sentence, Robison noted.
At the time, an employee who declined to identify himself, said the company would stay in business.
In March, Thulin pleaded no contest to one count of assault and one count of burglary in a case that dates back to the summer of 2004 (Direct Newsline, March 8).
According to a felony complaint requesting an arrest warrant, Thulin attempted to murder Andrew Solmessen on July 17, 2004. In addition, Thulin committed “assault by means likely to produce great bodily injury” and “aggravated mayhem” against Solmessen, the July 29 complaint alleged (Direct Newsline, Sept. 28, 2004).
Network
