* Benefits & Compensation Solutions
* Accredited Professionals Enhanced
* Extreme Sports
* Infinity Cutting Tools
* Rodale Prevention Co-op
* Hale Indian River Groves
* Omnimedia Selects Specialists for List Brokerage
* People in the News
LISTS UNDER NEW MANAGEMENT
Benefits & Compensation Solutions
Field Media has chosen Direct Partner Solutions Inc. to oversee management of the Benefits & Compensation Solutions magazine file, effective Sept. 1. A total of 36,011 active subscribers are available. Recipients include corporate officers and other senior level executives in areas such as financial, human resources and technology. Response Media Products Inc. has been managing this account.
Selections: Gender, state/SCF/ZIP
Sample usage: Sourcing Interest Group, The Conference Board, Mailcom, Aspen Publishers, JJ Keller & Associates, BNA Communications, World at Work, IDC Outsourcing, Thompson Publishing, Positive Promotions, Monster.com, Centric Events
Price: $150/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
NEW LISTS
Accredited Professionals Enhanced
Demographics recently overlaid on the Accredited Professionals Enhanced list include net worth, income producing assets, ethnicity, purchasing behavior and other lifestyle data. This master file contains more than 8.3 million names, and is available for unlimited annual use. State licenses and accreditation agencies are the sources.
Additional selections: Telephone numbers, age, education, gender, income range, marital status, presence of children, children’s age range, credit cards, homeowner/renter, home value, religion, mail order buyer/donor/responder, buyer channels, state/SCF/ZIP
Price: $65/M
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 17 or [email protected]
Extreme Sports
Ninety thousand names have been assembled for the Extreme Sports list. Lifestyle interests identified include mountain biking, whitewater rafting, rock climbing, skiing and surfing. This is an Internet-generated response file.
Selections: Monthly hotline, mail order buyers, magazine subscribers, new credit cards, health/fitness products, telephone numbers, ethnicity, gender, homeowner, age, presence of children, teenagers, length of residence, lifestyle, income, state/SCF/ZIP
Price: $125/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
Infinity Cutting Tools
A list of woodworkers has been introduced by Infinity Cutting Tools. It consists of 4,000 last-24-month buyers and 7,800 last-12-month inquirers. These individuals include woodworkers, contractors and homebuilders. Products sold include router bits, blades and knives. The average direct mail-generated order was $114.
Selections: State/SCF/
Price: $100/M (buyers); $90/M (inquirers)
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
NEW INSERT MEDIA
Rodale Prevention Co-op
The first mailing will be in October for the Rodale Prevention Co-op. Ad space is available on 500,000 five-panel pieces mailed four times per year. This program targets women who’ve indicated an interest in health and fitness. No space can be reserved until an order is received. Materials are due four weeks prior to mailing.
Price: $25/M
Contact: Media Horizons Management, Daphne Fernandes at 203-604-1715 or [email protected]
UPDATED LISTS
Hale Indian River Groves
Hale Groves Inc. has returned to the market with a list of 131,570 last-12-month customers and new selections. Segments identifying 6-month gift and personal buyers have been added to the file. The Hale Indian River Groves Mail Order Buyers file was unavailable during a transition period to a new list owner. The source is 95% catalog.
Selections: Age, ethnicity, income, gift/personal use, state/SCF/ZIP
Sample usage: Cheryl & Co., Ethel M. Chocolates, Fannie May Candies, Harrington of Vermont, Harry & David, Jackson & Perkins, Omaha Steaks Intl., Plow and Hearth, Popcorn Factory, Proflowers Inc., Salvation Army, Swiss Colony, Wisconsin Cheeseman
Sample tests: A Taste of California, Dr. Leonard’s Health Care Corp., Fairfield Communities, Hershey’s Direct, Life Extensions Foundation, Meduri Farms
Price: $80/M to $90/M (last-12 month buyers)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
IN THE NEWS
Omnimedia Selects Specialists for List Brokerage
Body & Soul Omnimedia Inc. has appointed Specialists Marketing Services Inc. as its exclusive list broker for the Dr. Andrew Weil’s Self Healing Newsletter. Its circulation exceeds 150,000 subscribers. Contact Michael Fishman at 201-865-5800, ext. 2103 or [email protected]
People in the News
Kim Wiede has joined Teramedia Corp. as executive vice president. Wiede has more than 24 years of consumer and business-to-business direct marketing experience, covering areas such as publishing and catalogs. She was previously CEO at NameWorks Online.
Network
