* American Society for Training and Development
* Stock Mentoring Institute Day Trading
* Affluent Advantage
* Wondertime Magazine
* KooKoo Bear Kids
* Real Estate Tycoons
* Beach Republic
* Spiritual Healing Astrology Buyers
* Short Cuts
LISTS UNDER NEW MANAGEMENT
American Society for Training and Development
The American Society for Training and Development (ASTD) has chosen Direct Media Inc. to serve as list manager. The ASTD’s master file has 287,921 names. This file reaches managers, educators and researchers responsible for workplace learning and performance improvement. Chessie Lists Inc. was the prior list manager.
Selections: Business class, budget, business address, recency, areas of interest, one per company, gender, state/SCF/ZIP
Price: $135/M (base)
Contact: Direct Media Inc., Mike Mayhew at 203-532-2418 or [email protected]
Stock Mentoring Institute Day Trading
MetaResponse Group Inc. has been tapped to oversee the Stock Mentoring Institute Day Trading master file. This file contains 43,224 members and buyers who pay $39 to $365 for e-mail alerts and telephone mentoring geared for investors. The source is the Internet. Carney Direct Marketing was the former manager.
Selections: Gender, state/SCF/ZIP
Price: $165/M
Contact: MetaResponse Group Inc., Diane Dubocq at 954-360-0644, ext. 217 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
NEW LISTS
Affluent Advantage
Four files are offered in the recently introduced Affluent Advantage list group. Each file names individuals identified as having a propensity to buy a particular financial product. Some 23 million names are available on the Affluent Advantage IRA Rollover list. Other files feature individuals likely to be interested in long-term care insurance, luxury travel and taxable mutual funds. These files were built with point-of-purchase and telemarketing data.
Selections: Credit card type, dwelling size, estimated household age/income, age, gender, homeowners, length of residence, presence of children, telephone numbers, state/county/SCF/city/ZIP
Price: $250/M
Contact: MKTG Services, Billie Risser at 215-867-4074 or [email protected]
Wondertime Magazine
Disney Publishing Worldwide has a released a list of 61,000 subscribers to Wondertime, a new title for parents that was launched in February. The magazine targets women, average age 34, with infants and children up to six years old. Direct mail is the source.
Selections: Hotlines, change of address, business/home address, paid, source, state/SCF/ZIP
Price: $120/M
Contact: Mal Dunn Associates Inc., Jennifer Schmidt at 845-278-1339 or [email protected]
KooKoo Bear Kids
Buyers of children’s furniture, room accessories and gifts are named on KooKoo Bear Kids, a list with 26,500 last-12-month buyers. A segment with 13 to 24 months is available as well. A typical customer is a stay-at-home Mom, age 37, with a $175,000 average household income. The average catalog sale was $150. This file is not available for sweepstakes offers.
Selections: State/SCF/ZIP
Price: $115/M (base)
Contact: Millard Group Inc., Tisha Tyler at 619-595-4801 or [email protected]
Real Estate Tycoons
Investors who paid a fee to receive information about foreclosed and financially distressed properties are identified the Real Estate Tycoons list. This is a universe of 776,443 names. Most of these individuals are men, age 52 on average, with a $150,000 or better incomes. Direct mail is the source.
Selections: Monthly hotline, age, gender, income, married, occupation, state/SCF/ZIP
Price: $115/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
Beach Republic
More than 1.8 million individuals are named on the Beach Republic list of travelers. Many of those listed are timeshare property owners. Three-quarters are homeowners. Most of these individuals are 25 to 55 with a $50,000 average income. Sources include online registrations, direct mail, space ads and telemarketing.
Selections: Monthly hotline, ethnicity, income, telephone numbers, age, presence of children, credit card buyers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
Spiritual Healing Astrology Buyers
A total of 5,325 names from the second quarter are available on the Spiritual Healing Astrology Buyers file. Most customers are women. The average purchase was $26 for astrology and psychic products. Direct mail and the Internet are the sources.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or [email protected]
Short Cuts
VentureDirect Worldwide is relocating its offices. Effective Aug. 1, its new address will be 708 Third Ave., 12th floor, New York, NY 10017.
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