* Baldwin/Union Pen/Gopromos
* Academy of General Dentistry
* Cascade Subscribers
* Real Estate Opportunity Buyers
* Epsilon Diet
* Cheaper Than Dirt
* Strategic Marketing Solutions Files Bankruptcy
* People in the News
* Columbia House
* Nightingale-Conant
LISTS UNDER NEW MANAGEMENT
Baldwin/Union Pen/Gopromos
Taylor Corp. has chosen Walter Karl Inc. to represent three lists of business executive promotional and gift product buyers. The appointment includes its Baldwin Cooke Co. list, 43,056 buyers; Union Pen Co., 30,071 U.S. and 9,187 Canadian buyers; and the Gopromos by Curtis Rand Industries list, 16,258 buyers. Baldwin generates $130 average orders and Gopromos double that. MeritDirect previously managed these catalog files.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $105/M to $115/M
Contact: Walter Karl Inc., Dana La Mance at 845-732-7092 or [email protected]
Academy of General Dentistry
The Academy of General Dentistry has launched an in-house list management initiative; so it no longer relies almost exclusively on rentals arranged by list brokers. Its membership file contains 37,000 dues paying members. Eighty percent of members are men, median age 46, with $638,461 median gross practice revenue.
Selections: Gender, age, state/SCF/ZIP
Price: $150/M
Contact: Academy of General Dentistry, Jennifer Beale at 888-243-3368, ext. 4345 or [email protected]
NEW LISTS
Cascade Subscribers
Cascade Subscription Services has begun offering lists of 78,920 professional and trade magazine subscribers and 58,628 subscribers of consumer magazines. Telemarketing is the source.
Selections: State/SCF/ZIP
Price: $95/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Real Estate Opportunity Buyers
Various kinds of opportunity seekers are named on the Real Estate Opportunity Buyers and Responders file. These 119,371 buyers from the last 12 months include individuals who responded to offers related to real estate sales and investments; Internet auctions and online stores, among other types of business opportunities. Seventy-eight percent of those listed are men. E-mail addresses are available. Direct mail and the Internet are the sources.
Selections: Gender, quarterly hotline, no money down real estate, vending, Internet auctions/storefronts, telephone numbers, state/SCF/ZIP
Price: $95/M (postal file); $140/M (e-mail file)
Contact: American Name Services, Jen Rodabough at 801-235-8061 or [email protected]
Epsilon Diet
Purchasers of Helix Slim Express weight loss products are named on the Epsilon Diet list. A total of 5,282 buyers from June are available. The average unit of sale generated by direct mail was $60. Nearly all these customers are women.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEW SELECTS
Cheaper Than Dirt
Product selections were recently introduced on the Cheaper Than Dirt list of weapons and accessories buyers. This is a universe of 247,493 names. Counts are available for air guns and paintball, ammunition, camping, electronics, gifts and collectibles, knives and military surplus, to name a few. Those listed have interests ranging from hunting to collecting and paramilitary. The average unit of sale was $80. The source is 95% direct mail.
Additional selections: Buyer/inquirer hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or [email protected]
IN THE NEWS
Strategic Marketing Solutions Files Bankruptcy
By Jim Emerson
Strategic Marketing Solutions Inc., a list brokerage firm that specialized in conservative political and religious lists, filed for Chapter 7 bankruptcy last week and a meeting for creditors has been scheduled for Aug. 22, according to court documents. Offices in Rockwall, TX apparently have been closed. Company president Beth Cathey could not be reached for comment; no one answers the telephone and the Web site strategiclistmarketing.com was not accessible. Strategic Marketing, which also conducted business under the name Strategic List Marketing Inc., filed for bankruptcy on July 11 at the U.S. Bankruptcy Court for the Northern District of Texas, Dallas division. Walter Karl Inc. and List Services Corp. are among the largest companies included on a list of 96 creditors that’s been submitted to the court. Other companies identified as creditors are Midwest Direct Marketing Inc., Atlantic List Co., Estee Marketing Group, Bush Co., Trinity Direct, TMA & Associates, BMW Lists, CrossLists Co., Diamond List Marketing, List Dynamics, List & Data Services Corp., Name Exchange, Omega List Co., Pinnacle List Co., Robertson Mailing List Co. and Superior List. In the court filing Strategic Marketing estimated it has outstanding debts up to $500,000, but no more than $50,000 in assets. No funds are expected to be available for unsecured creditors, according to court papers. Daniel J. Sherman, an attorney with the Dallas law firm Sherman & Waquinto LLP has been appointed as the bankruptcy trustee. The attorney for Strategic Marketing is Christian S. Nielsen, a sole practitioner in Dallas. Neither Sherman nor Nielsen could be reached for comment at deadline.
People in the News
Lindsay Zimmerman has joined MKTG Services as an account manager in the compiled list sales division. Lindsay previously worked for Accudata America.
SPECIALS!
Columbia House
Health and humanitarian fundraisers will receive $25/M off the base price of the Columbia House file. More than 53 million current and former continuity club members are available. Contact ALC Data Management, Daphne Fernandes at 914-524-5231 or [email protected]
Nightingale-Conant
A $15/M (Canadian) off the base price is being offered to test mailers of the Nightingale-Conant list. This file identifies 26,360 buyers of professional and personal self-improvement products. Contact Cornerstone Group of Companies, Lyn Brown at 416-932-9555, ext.143 or [email protected]
Network
