* CHEF’s
* FTPOnline.com Registered IT/Developer Pros E-mail
* SBC Hispanic New Mover Ride-along
* MAD Magazine
* PennWell’s Engineering Lists
* Sierra Trading Post
LISTS UNDER NEW MANAGEMENT
CHEF’s
American List Counsel is the new manager of the CHEF’s catalog 631,000 name buyers file and insert media programs, including the 500,000 circulation PIP and 15 million circulation blow-in program.
The catalog was recently sold to Pikes Peak Direct Marketing Inc. Rubin Response was the previous manager of the files.
Selections: Gender; hotlines; credit cards; geographic; $150+ $100+, $75+ or $50+ buyers
Price: $100/M (catalog buyers), $65/M (PIP), $35/M (blow-in)
Contact: American List Counsel, Bruce Kimmel at 914-524-5249 or [email protected] (buyers file); Bernadette Joachim at 914 524-5225 or [email protected] (insert media)
NEW LISTS
FTPOnline.com Registered IT/Developer Pros E-mail
This newly introduced file from Fawcette Technical Publications offers 22,471 registered member e-mail addresses of IT buyers. FTPOnline.com provides Webcasts, discussion groups, downloadable code, interviews, white papers, special reports and newsletters focused on four main technology channels: .NET Development, Architecture, Java, and Windows IT.
Selections: Job title, number of employees, annual revenue, operating systems/application servers used, primary business, products specified, programming language
Price: $400/M
Contact: Rubin Response, Scott Wells at 847-619-9800 x215 or [email protected]
NEWLY MANAGED INSERT MEDIA
SBC Hispanic New Mover Ride-along
Response Media Products Inc. now oversees the SBC Hispanic New Mover Ride-along. This audience receives SBC Yellow Pages directories within one week of a new telephone line installation. Paper inserts must be between 2 by 3-1/2 inches by 5-1/2 by 8-1/2 inches, weighing no more than 1 ounce. Specifications for product samples, FSIs, catalogs, brochures, magnets and ad specialty items vary.
Selections: State/SCF/ZIP
Price: $80/M
Contact: Response Media Products Inc., Mar-Leighsa White at 770-936-6256 or [email protected]
NEW SELECTS
MAD Magazine
Founded by Bill Gaines in 1952, MAD Magazine is America’s longest-running humor publication. Equifax data enhancements have been added to the 73,785 name active subscriber file, allowing it to be selectable by age, income, purchase and lifestyle behavior.
Selections: Adult and child age range, credit card, ethnic, gender, homeowner, income, lifestyle, occupation, religion, SOHO, State/SCF/Zip
Price: $90/M
Contact: Millard Group, Allison Bergeron at 603-924-9262, ext. 2153 or [email protected].
PennWell’s Engineering Lists
Selects for sales volume, number of employees and SIC codes were recently added to the Power Engineering domestic and international magazine subscriber lists and the Electric Light and Power magazine file. Postal subscriber counts range from 33,236 to 89,290. Telemarketing and e-mail segments are available.
Additional selections: Job function, form of energy used, products, state/SCF/ZIP
Price: $140/M to $260/M (postal files); $190/M (telemarketing file); $425/M (e-mail file)
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or [email protected] (postal files) and Statlistics, Dolores Broderick at 203-778-8700, ext. 112 or [email protected] (e-mail files)
SPECIALS!
Sierra Trading Post
Buy one select from the Sierra Trading Post list and receive a second select for free through July 31. The outdoor products cataloger has more than 1.1 buyers from the last 24 months. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
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