* Zooba Book Club
* A Prairie Home Companion Blow-in
* Olan Mills Portrait Studios PIP
* Powerhouse Women
* Names and Addresses Teams With Delta Factor
* ALC Opens New Office in Florida
* Short Cuts
* Romantic Homes/Victorian Homes
* Chicago Magazine
* Correction
NEW LISTS
Zooba Book Club
Bookspan NY now offers a list of its Zooba Book Club members. These 33,780 buyers each paid $10 for hardcover books shipped to them. Roughly 80% of these buyers are women. The average income of customers is $62,000. The Internet is the source. No telemarketing is allowed.
Selections: Age, income, state/SCF/ZIP
Price: $125/M
Contact: ALC Data Management, Marianne DiLoreto at 914-524-5226 or [email protected]
NEW INSERT MEDIA
A Prairie Home Companion Blow-in
A blow-in program has been started for the general merchandise catalog A Prairie Home Companion Pretty Goods. It targets listeners of the public radio show A Prairie Home Companion. Each of the 2 million catalogs mailed annually will include no more than 1 insert, between 3-1/2 by 5 inches and 6 by 6 inches.
Price: $35/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or [email protected]
Olan Mills Portrait Studios PIP
The Olan Mills Portrait Studios package insert program has returned to the market. This PIP targets primarily parents of children 10 and younger who purchased photographic portraits at retail stores as a result of a direct response promotion. Roughly 1.2 million packages are shipped annually. Eighty-four percent of these $60 average orders come from women. Each package will include up to four inserts, no larger than 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $60/M
Contact: Response Media Management, Nonni Csoka at 770-220-5068 or [email protected]
NEW SELECTS
Powerhouse Women
Six more selections were recently added to the Powerhouse Women list. The file developed in November 2004 identifies more than 1 million women who purchased a home. The new selections are presence of children, income, occupation, frequent traveler, mail order buyers and mail order responders. Enhanced public records are the source.
Additional selections: Quarterly hotline, home value, age, state/SCF/ZIP
Price: $85/M
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]
IN THE NEWS
Names and Addresses Teams With Delta Factor
A strategic partnership has been formed by Names and Addresses Inc. and Delta Factor Marketing Group. The arrangement gives Delta access to Names and Addresses’ list management and technology resources. Both companies will share rental commissions on the seven lists that comprise Delta’s management portfolio. The partners will co-manage three Limoges Jewelers lists, IST Offers consumer and business addresses, the Kidtivity Sticker Club and Small Business Success lists. Sara Bryan, director of list management and brokerage at Downingtown, PA-based Delta, said Names and Addresses of Buffalo Grove, IL will handle promotions and provide backend computer services to create reports for clients. Delta’s managed properties will be included within Names and Addresses’ managed list portfolio, but Delta will process the orders for these co-managed files. The partnership excludes list brokerage.
ALC Opens New Office in Florida
ALC Data Management has opened a sixth regional office in Boca Raton, FL. Jon Rapkin, vice president of data acquisition and Wendy Schultz, senior account executive will be responsible for expanding ALC’s brokerage research and analytic services in the Southeast. “There are no major data acquisition or management entities with a strong presence in the Southeast,” said Owen McCorry, president of the ALC Data Division, in a prepared statement. Princeton, NJ-based ALC also maintains offices in New York City, Tarrytown, NY, Minneapolis, Dallas and Corte Madera, CA.
Short Cuts
A $75/M fundraising rate has been instituted for the Guilford Publications Catalog list of 42,303 book buyers from the last 24 months. Contact Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or [email protected] and Inga Beck at 415-945-7608 or [email protected]
SPECIALS!
Romantic Homes/Victorian Homes
A $15/M discount off the base price is being offered for catalog test orders received by Sept. 1 for Romantic Homes and Victorian Homes magazines, which have 50,555 and 26,317 subscribers, respectively. Contact Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
Chicago Magazine
The fee for one selection on the Chicago Magazine file will be waived for new test mailers until Nov. 30. A total of 132,994 active subscribers are available. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
Correction
It was Ann Bullock who was promoted to account manager for list management at Millard Group Inc. (Listline June 28, 2005).
Network
