* Penton Media
* Picket Fence
* Best Investment Newsletters
* DirectSelect American Enterprise
* Slim Coffee With Hoodia Buyers
* LexisNexis Martindale-Hubbell Law Directory
* Introducing Tiffany Linn of Carney Direct Marketing
* People in the News
LISTS UNDER NEW MANAGEMENT
Penton Media
Walter Karl Inc. will take on management of 41 additional publication lists and nine more databases for Penton Media, effective July 2. These include multiple publication titles in such market categories as metals, manufacturing, information technology and design engineering. MeritDirect has been handling these files. Penton has numerous other magazine, newsletter and tradeshow files which were formerly known as Prism Business Media files; these have been managed by Walter Karl since 2005. Millions of subscribers are available on postal and e-mail lists. (Penton publishes Direct Listline.)
Selections: (industry specific)
Price: $150/M to $250/M (most files)
Contact: Walter Karl Inc., Rosalie Garcia (845-732-7027; [email protected] –postal files); Kathleen Gaynor (646-336-4153; [email protected]
Picket Fence
Catalyst Direct Marketing has been appointed manager for the Picket Fence catalog file, effective July 1. Nearly 55,000 buyers are available from the last 12 months. The unit of sale was $50 for home, garden and maintenance products. Two-third of these buyers are do-it-yourself women, age 50 and older, with $70,000 average household incomes. The list owner participates in the American List Exchange Association. Belardi/Ostroy ALC has been managing this file.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Autosport, Brookstone, Catalog Favorites, Charley’s Greenhouse, Clever Gear, Firststreet, International Home Shopping, Healthy Living, Home Marketplace, Sporty’s, Starcrest, Wind and Weather
Price: $95/M
Contact: Catalyst Direct Marketing, Becky Santaniello at 973-831-4222, ext. 234 or [email protected]
NEW LISTS
Best Investment Newsletters
Here’s a master file that includes subscribers to newsletters targeting investors. The count is 681,441. Included are subscribers to such a titles as the Chartist, Oberweis Report, No Load Fund X and Turnaround Letter. Eighty percent of these individuals are men. Sources include direct mail, the Internet and other financial advertising.
Selections: Hotlines, investment categories, business address, multiple newsletter subscribers, gender, state/SCF/ZIP
Price: $85/M
Contact: Adrea Rubin Management Inc., Kristin Etre (646-487-3778; [email protected])
DirectSelect American Enterprise
More than 14.7 million individuals are named on this file. Those listed work in a wide range of industries, including manufacturing, retail, food services, farming, air transportation, high tech and automotive. Data is sourced from online surveys, lifestyle questionnaires, warranty registrations, magazine subscriptions and public records.
Selections: Age, income, sales volume, number of employees, title, donors, SIC select/omit, ethnicity, religion, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Slim Coffee With Hoodia Buyers
Almost 13,000 names from April and May are available on this file. These individuals paid $40 to purchase coffee with added hoodia herbal extract. Sales were generated at slimcoffee.com.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected])
UPDATED LISTS
LexisNexis Martindale-Hubbell Law Directory
The number of e-mail addresses available on this directory file has nearly doubled to 110,006. The postal segment consists of 880,583 names. Attorneys and legal support personnel subscribers are included in this file.
Selections: American Bar Association members, age, area of practice, Bar register of preeminent attorneys subscribers, company name match/omit, legal environment, gender, number of attorneys/locations, one per location, rating, school of graduation, title, telephone number, year admitted to Bar, state/SCF/ZIP
Price: $140/M (postal file); $415/M (e-mail file)
Contact: DM2 DecisionMaker, Nichole Lippitt (630-288-8330; [email protected]
MEET THE BROKER
Introducing Tiffany Linn of Carney Direct Marketing
This week, Meet the Broker features Tiffany Linn, who lost her data card naivete after she switched from being a mailer to working as a list broker. To find out some lessons Linn has learned in the trenches, click here (directmag.com/meet_the_broker/linn).
People in the News
Arlene Baum has been named vice president of customer acquisition at American List Counsel Inc. Baum will focus on ALC’s portfolio of Christian lists, including files from publishers and fundraisers. She formerly worked for Bush List Co.
Network
