* EliteMate.com
* Auto Year Make and Model Master File
* BarrelHorses.com
* Gevalia Public Place
* Craftmatic New Movers
* White Flower Farm Enhanced
* Introducing Karen Waddell at eTarget Media.com Inc.
* British Columbia and Alberta Fundraising Donors
NEW LISTS
EliteMate.com
More than 11.5 million consumers have registered with this “singles” Web site. Registration allows members to search each other’s profiles, exchange messages, use online chat rooms, access blogs and exchange dating tips.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $95/M
Contact: American Name Services, Wendy Harwood (801-235-8061; [email protected])
Auto Year Make and Model Master File
Vehicle owners who’ve requested information or purchased extended warranties are listed. These 9.1 million consumers responded to direct mail by phoning an 800 number. List segments are available for more than 20 auto makes. The Pontiac segment is largest with 2.8 million names.
Selections: Telephone numbers, e-mail addresses, monthly hotline, gender, model/year, manufacturer, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Midwest, Dorothy Crider at 847-273-5714; [email protected]
BarrelHorses.com
Morris Communications Co. offers a list of 10,983 horse racing enthusiasts who registered at BarrelHorses.com. These individuals are typically in their mid 30s with roughly a $75,000 household income.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Gevalia Public Place
Buyers at hotels, bed and breakfast inns, spas and salons are included in this recently introduced Gevalia list segment. It names 158,367 business-to-business buyers who responded to trial delivery offers for coffee and a free coffeemaker. More than 70% became continuity buyers. The introductory price ranged from $10 to $35 and the overall average sale was $250.
Selections: Quarterly hotline, gender, business, state/SCF/ZIP
Price: $75/M
Contact: Mal Dunn Associates Inc., Alice Benjamin (845-278-1200, ext. 259; [email protected])
Craftmatic New Movers
A quarterly new movers hotline has become available from Craftmatic Organization Inc. A total of 196,895 new movers from the last three months are named. Sources include direct mail (78%) and DRTV (12%).
Selections: Gender, multi-responders, source, state/SCF/ZIP
Price: $85/M
Contact: Direct Media Inc., Maureen Luciano (203-532-2434; [email protected])
NEW SELECTS
White Flower Farm Enhanced
Selections for age, income and presence of children have been added to this gardening catalog file. A total of 152,397 buyers from the last 24 months are listed. Numerous segments are available organized by age groups for buyers and their children. One for example identifies 39,722 buyers from the last 12 months who are 45 or older. The average sale was $90. Ten percent of these catalog buyers were sourced via space advertising. The enhanced data comes from Donnelley Marketing.
Additional selections: Demographics, miscellaneous, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Sherry Flint (603-924-9262, ext. 2426; [email protected])
MEET THE BROKER
Introducing Karen Waddell at eTarget Media.com Inc.
This week, Meet the Broker features Karen Waddell, who does list brokerage and management. She reveals how brokers can drive list managers crazy. To learn more click here (directmag.com/meet_the_broker/waddell).
SPECIALS!
British Columbia and Alberta Fundraising Donors
A 20% discount off the base price is being offered for this Canadian file. It consists of 73,000 donors from the last 24 months sourced via telemarketing. Contact Cornerstone Group of Companies, Lyn Brown (416-932-9555, ext.143; [email protected])
Network
