* Broadways Cares
* Lifesavers Wild Horse Rescue Ranch
* Deep Fried Country Folk
* Pet-Snickity Friends
* PhotoSource International
* Compact Equipment Magazine E-mail
* Experian Starts New Data Subscription Service
* Goldstein of IDG to Receive List Leader Award
* People in the News
LISTS UNDER NEW MANAGEMENT
Broadways Cares
Atlantic List Co. recently assumed management of the Broadway Cares universe of 11,118 donors. This nonprofit organization raises funds to provide food, clothing and financial services for adults and children afflicted with AIDS. The average direct mail donation is $49. No telemarketing is allowed. Direct Communications Corp. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: American Theatre Magazine, Coalition for the Homeless, Drama League, Gay Men’s Health Crisis, Grand Street Settlement, Lambda Legal Defense and Education Fund, Manhattan Theatre Club, Safe Horizons
Price: $70/M (base)
Contact: Atlantic List Co. Inc., Bill Moore at 703-528-7482, ext. 3010 or [email protected]
Lifesavers Wild Horse Rescue Ranch
Names in the News Inc. has been appointed as the new donors list manager for the Lifesavers Wild Horse Rescue Ranch. This appointment pertains only to contributions generated since the beginning of this year. The inaugural count is 2,000. Lifesavers generates $25 average donations via direct mail to support a sanctuary for crippled and aged mustangs. Older donor records continue to be handled by Omega List Co.
Selections: None offered
Price: (Available for exchanges only)
Contact: Names in the News Inc., Katinka Partridge at 415-989-3350 or [email protected]
NEW LISTS
Deep Fried Country Folk
Attendees of radio-sponsored events such as cook-offs, county fairs and auto races have been assembled to build the Deep Fried Country Folk file. These nearly 25 million records have been enhanced with lifestyle data. Most of the individuals listed are bluecollar workers.
Selections: Lifestyle category, hotline, ethnicity, income, age, gender, state/SCF/ZIP
Price: $90/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or [email protected]
Pet-Snickity Friends
Some 3.2 million dog and cat owners are named on the Pet-Snickity list. This file is comprised of direct mail and online buyers, subscribers and surveyed individuals. Separate counts are available based on pet size; online, direct mail and retail channel buyers.
Selections: Hotlines, gender, income, telephone numbers, state/SCF/ZIP
Price: $90/M (base)
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or [email protected] and Susanna Murphy at 800-850-1711 or [email protected]
UPDATED LISTS
PhotoSource International
The photography products and services firm PhotoSource recently added an e-mail list segment with 9,600 records to its data card. There are 18,737 other newsletter recipients available as well, in addition to 7,303 paid subscribers, supplies and equipment buyers. The file is comprised of professional and amateur photographers. Fifty-eight percent of these individuals are men, average age 40.
Selections: Gender, state/SCF/ZIP
Price: $250/M (e-mail file base)
Contact: Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595,ext. 253 or [email protected]
Compact Equipment Magazine E-mail
More than 11,000 e-mail addresses have become available from Compact Equipment Magazine, which also offers a postal list with 55,124 subscribers. This publication focuses on the use compact equipment over manual labor and the versatility of compact equipment over larger heavy equipment. Its subscribers work in the construction, landscaping and agricultural sectors, among others.
Selections: Construction type, landscaping type, government and public works type, dealer/retail rental, industrial type, agricultural type, senior/middle management, gender, state/SCF/ZIP
Price: $275/M (e-mail file base)
Contact: Information Refinery Inc., Brahm Schenkman at 800-529-9020 or [email protected]
IN THE NEWS
Experian Starts New Data Subscription Service
Experian has initiated a new subscription service BizInfo Online, for accessing data on more than 12 million small and medium businesses from its National Business Database. Experian offers search features for selecting businesses and individuals by location, industry code and various company demographics for creating and downloading prospecting lists. Data for BizInfo Online is derived from Experian’s business credit database files, telephone directories, state and federal public records.
Goldstein of IDG to Receive List Leader Award
Deb Goldstein, president of IDG List Services, has been selected by the Direct Marketing Association’s List and Database Council to receive the 2005 List Leader of the Year Award on Aug. 3. Goldstein has worked for IDG for 19 years. She launched the firm’s brokerage division in 1995. During her tenure, IDG increased the number of lists it manages from 10 to 80. The awards dinner precedes the opening of the DMA List Vision Conference on Aug. 4, which also will be held in New York.
People in the News
Matt Musikar, account executive at Direct Media Inc., has been assigned to the two-year-old Redcats USA Master File Modeling program. Musikar will be working with senior account executive Sherry Kores. DMI creates predictive response models by comparing the characteristics of a selected mailer’s customers with variables from nine consumer catalogs published by Redcats in conjunction with InfoBase data. Redcats’ titles include Chadwicks and the Lane Bryant Catalog. Redcats’ master file contains more than 5.7 million records. Numerous selections are available including the newest one–language.
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