* Day-Timers Z-24 and CircBase Enhancements
* SI Extra E-newsletter Subscribers
* Global Survey Group
* Medical Data Source Files
* AbsoluteROI NASCAR Fans
* Makari Beauty Products
* Entertainment Industry Hopefuls
* Puritan’s Pride PIP
* Classified
NEW LISTS
Day-Timers Z-24 and CircBase Enhancements
The Day-Timers catalog file has been enhanced with Z-24 catalog, Experian demographic and CircBase subscriber data. A total of 455,109 buyers are named.
Selections: Gender, age, dollar, household income, presence of children, product affinity, Z-24 enhancements, apparel, crafts/collectibles, do-it-yourselfers, entertainment, food, gifts, health conscious, home, jewelry, children’s merchandise, sports, presence of children by age range, head of household by age range, income age range, state/SCF/ZIP
Price: $105/M
Contact: MeritDirect, Andrea Dahlgren (914-368-1034; adahlgren@meritdirect.com
SI Extra E-newsletter Subscribers
This file is comprised of subscribers to Sports Illustrated magazine who requested the weekly e-mail newsletter SI Extra. A total of 536,404 subscribers are named and e-mail addresses for 426,871 are available. These individuals’ median age is 44, median household income $85,643.
Selections: Hotlines, gender, source, state/SCF/ZIP
Price: $105/M (postal file); $165/M (e-mail file)
Contact: Millard Group Inc., Chris Goodwin (603-924-9262, ext. 2125 or cgoodwin@millard.com)
Global Survey Group
E-mail addresses for consumers who filled out surveys are available. Seventy percent of these 561,943 individuals are women. Detailed lifestyle, purchase behavior, demographics and other data were gathered at GlobalSurveyGroup.com.
Selections: Age, marital status, gender, interest, state/SCF/ZIP
Price: $85/M
Contact: Walter Karl Midwest, Tamara FitzGerald (914-697-5823; tamarf@wkinteractive.com)
Medical Data Source Files
The Medical Data Source list group includes files targeting registered nurses, chiropractors, mental health professionals and others in the healthcare industry. Overall universe counts range 42,000 to over 100,000. These files include subscribers and seminar attendees sourced via direct mail.
Selections: Hotlines, gender, job function/title, number of employees, telephone numbers, e-mail addresses, state/SCF/ZIP
Price: $125/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; scotth@teramedia.com)
AbsoluteROI NASCAR Fans
The names of 4 million people who registered at NASCAR.com have been assembled for a new segment of the AbsoluteROI Infinite Response database. These individuals have responded to NASCAR promotions, purchased tickets online or used the site for information on car racing.
Selections: Monthly hotline, age, income, date of birth, gender, household income, telephone numbers, presence of children, state/SCF/ZIP
Price: $86/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; amy@mediasourcesolutions.com)
Makari Beauty Products
Buyers of Makari brand cosmetics and skincare products are found on this file. A total of 4,902 buyers from the first quarter are named and telephone numbers are available for 3,098. Ninety-eight percent of these customers are women. The average sale was $80 generated via the Internet.
Selections: Gender, state/SCF/ZIP
Price: $110/M (postal file); $225/M (telemarketing file)
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; cathy@macromark.com)
Entertainment Industry Hopefuls
Two million individuals reportedly interested in careers in the entertainment industry are listed on this postal file. They’re typically 18 to 35. They registered with a talent-related Web site.
Selections: Monthly hotline, homeowner/renter, income, age, marital status, presence of children, mail order buyer, credit cardholder, length of residence, ethnicity, age of children, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions Chris Meehan (845-624-1155; chrism@intmktgsolutions.com)
SPECIALS!
Puritan’s Pride PIP
New mailers receive $40/M off the base rate for 25,000 insertions in the Puritan’s Pride package insert program. Contact LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
CLASSIFIEDS
Classified
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com or fax to 203-744-9012.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to jobs@travelsmith.com
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