* Home Marketplace
* Shopper’s Premium Card
* Day Runner Consumer Buyers
* Asia for Kids
* Cosmetology Associates
* Media Source Solutions Consolidates HQ
* People in the News
* Short Cuts
* Pitney Bowes
* Bird Watcher’s Digest
LISTS UNDER NEW MANAGEMENT
Home Marketplace
21st Century Marketing Inc. recently assumed management of the Home Marketplace home decor catalog list. This universe contains 259,252 buyers from the last 12 months. Most customers are women, homeowners, 45 and older with a household income in excess of $50,000. The average unit of sale is $60. Mokrynskidirect was the prior list manager.
Selections: Hotlines, monetary ranges, average purchase, credit card buyers, multibuyers, new-to-file, gender, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Jennifer Peske at 203-487-3127 or [email protected] and Aliki Recanatini at 203-487-3143 or [email protected]
Shopper’s Premium Card
Catamount Group has been appointed as a nonexclusive manager of the records that comprise Shopper’s Premium Card. The new list title offers consumers who submitted applications for a catalog credit card with a $10,000 limit. This file contains 722,750 records at home addresses.
Selections: Hotlines, demographic, lifestyle, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Kate McCall at 203-778-4110, ext. 13 or [email protected]
NEW LISTS
Day Runner Consumer Buyers
MeadWestvaco Corp. yesterday released a consumer list identifying Day Runner division customers. A total of 277,678 records are available on the Day Runner Consumer Buyers file. These customers spent an average of $50 for diaries, timekeeping journals, calendars, organizers and cases for holding electronic devices, among other products. Product category selections will soon be introduced, according to the list manager. The sources are 70% Internet and 30% direct mail. The list owner requires reciprocity. “Last chance” and other file-stripping response generation offers will not be approved. No telemarketing is allowed.
Selections: Recency, frequency, monetary, gender, state/SCF/ZIP
Price: $105/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Asia for Kids
Master Communications Inc. has launched a list of 20,000 last-12-month buyers and inquirers from its Asia for Kids catalog. The educational products catalog offers books, videos, software, games, posters and other products for children in various Asian languages, in addition to English. Most customers are women, average age 35, with a $100,000 or better average household income. The unit of sale is $100.
Selections: State/SCF/ZIP
Price: $110/M (last-12-month records); $100/M (last-24-month records)
Contact: Fasano and Associates, Laurence J. Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]
Cosmetology Associates
Direct mail and the Internet are the sources for the recently assembled Cosmetology Associates list. More than 650,000 records are available. This file consists of barbers, cosmetologists, hairstylists, estheticians, electrologists and other licensed professionals.
Selections: Home/business address, gender, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
IN THE NEWS
Media Source Solutions Consolidates HQ
Media Source Solutions Inc. plans to consolidate operations after July 4 at corporate headquarters in Florida. The firm’s Novato, CA office and its reseller division in Grand Island, NE will be closed and relocated. Despite its consolidation, the company seeks to establish new satellite offices with independent list brokers nationwide, said Michelle Volpe, vice president of sales and marketing. Contact Media Source Solutions at 27 SE 24th Ave., Suite 4, Pompano Beach, FL 33063; phone 866-641-3003, fax 561-241-3008.
People in the News
Steve Rourke has been named vice president and general manager of DM2, based in Oak Brook IL. Rourke was formerly publishing director for the manufacturing group at Reed Business Information.
Short Cuts
Northwest Regional Magazines Inc. just instituted a $75/M fundraising rate for the Northwest Travel and Oregon Coast magazine lists, and the master file combining 49,859 subscribers from both magazines. Contact Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
A Web page link with usage and other information about Norm Thompson lists was recently added to the list manager’s Web site Millard.com.
SPECIALS!
Pitney Bowes
Discounts ranging from $5/M to $20/M off the base prices are being offered to first time mailers for various Pitney Bowes insert programs. The monthly counts for these statement stuffer, package insert and blow-in programs range from 92,000 to 747,000. Contact LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Bird Watcher’s Digest
A $15/M discount off the base price of the Bird Watcher’s Digest list is available for new consumer tests, including selections. This file contains 37,000 subscribers. Contact Direct Media Inc., Mary Rose Arbagi at 203-532-2552 or [email protected]
Network
