* Selling Power Active Subscribers
* Paid Marketing Panel
* NCM/Government Employees
* Healthy Labs
* Baby Luv
* Mayo Clinic Health Solutions Canadian Subscribers
* Credit Evaluator L2C Launches List Service
* People in the News
* Classified
LISTS UNDER NEW MANAGEMENT
Selling Power Active Subscribers
Personal Selling Power Inc. has assigned Edith Roman Associates and its affiliate ePostDirect Inc. to manage a list of subscribers to Selling Power. More than 170,000 postal and 50,000 e-mail addresses are available that target sales professionals and managers. Subscribers have a median age of 45 and a $174,191 average household income. VentureDirect Worldwide was the prior list manager.
Selections: Hotlines Gender, business/home address, hotline, job title, title level, Canadian, state/SCF/ZIP
Sample usage: VNU Expositions, Williams-Sonoma, University of Chicago, Manchester Who’s Who, Business Week, Ragan Communications, Skillpath, The Conference Board, Dale Carnegie Training, Soundview Executive Book Summaries, Audio Tech, Langevin Learning Services
Price: $150/M (postal file); $325/M (e-mail file)
Contact: Edith Roman Associates Inc., Claude Marada (845-731-2760; claude.marada@edithroman.com –postal); ePostDirect (Shawn Kingston; 845-731-3828; shawn.Kingston@epostdirect.com–e-mail)
Paid Marketing Panel
Macromark Inc. has assumed management of the Paid Marketing Panel list. It identifies more than 1 million individuals who received $100 for giving their opinions about a variety of ads received via e-mail over the course of 90 days. Telephone numbers, postal and e-mail addresses are available. These individuals registered at PaidMarketingPanel.com. Traffix previously handled this file.
Selections: Hotlines, date of birth, gender, state/SCF/ZIP
Price: $85/M (base)
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; daveb@macromark.com
NCM/Government Employees
Statlistics now manages several lists identifying government employees on behalf of the NCM List Services Division. These include lists of 150,660 federal, 328,248 state and 13,099 city employees. Other files identify employees involved in environmental, legal and human resources work, to name a few. These files were formerly managed in-house.
Selections: Gender, Job title/function, government level, state/SCF/ZIP
Price: $130/M
Contact: Statlistics, Isabel Arvoy (203-778-8700, ext. 117; i.arvoy@statlistics.com
NEW LISTS
Healthy Labs
The names of 410,000 buyers in the last 12 months are on file. Products sold range from personal care to kitchen products. Direct response TV and direct mail are the sources.
Selections: Hotlines gender, state/SCF/ZIP
Price: $100/M
Contact: Pioneer Pacific List Marketing Inc., Mike Scher (818-783-7500, ext. 224; mikescher@pplminc.com
Baby Luv
The names of expectant and new mothers have been assembled on this file. One-month hotlines offer 26,455 expectant mothers and 50,760 new mothers. Direct mail is the source.
Selections: First birth, month/year of birth, household income, dwelling type, telephone numbers, state/SCF/ZIP
Price: $130/M (one-month hotline)
Contact: Fasano and Associates, Rose Joseph (818-728-9030, ext. 112: rjoseph@fasano-assoc.com
CANADIAN LIST NEWS
Mayo Clinic Health Solutions Canadian Subscribers
This file reaches 12,600 recipients of the monthly Mayo Clinic Health Letter. The projected count for active subscribers by September is 30,000. Direct mail is the source. Release of a data card is pending for a separate list of Canadian subscribers Mayo Clinic Women’s HealthSource.
Selections: Gender, FSA, province
Price: $150/M
Contact: RMI Direct Marketing Inc., Courtney Waters (203-825-4638; cwaters@rmidirect.com
IN THE NEWS
Credit Evaluator L2C Launches List Service
An Atlanta-based consumer credit evaluation services firm, L2C Inc. has introduced First Score Direct, a new list service that offers credit risk scores on 80 million consumers.
More than 1,000 data variables can be used to create lists intended for targeting financial offers. List response analysis services are offered as well.
Data is available for checking account activity and performance, short-term loan performance, payroll history, as well as bankruptcies, judgments and liens sourced from more than 7,000 federal, county and local jurisdictions.
People in the News
John Longobardo has been promoted to director of national accounts at MKTG Services. Longobardo will work primarily with clients in the financial services and insurance industries. He has been with the firm more than eight years.
CLASSIFIEDS
Classified
Account Manager
Infinite Media, a growing White Plains marketing firm, is seeking an Account
Manager to help manage our existing account base. The account manager
role provides the opportunity to develop long-term relationships with our clients and
to be involved in many aspects of direct marketing. The successful candidate
must have strong interpersonal, oral and written communication skills. B.A. or B.S.
degree required. We offer competitive salary, benefits and a career with a future! Send resume, cover letter and salary requirements to mail@infinite-media.com.
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com or fax to 203-744-9012.
Several Domain Names For Sale
Accepting offers
For details contact DomainOholder@yahoo.com
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We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to jobs@travelsmith.com
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