* eRepublic’s Magazines
* Totalhealth
* Golden Reports System Buyers
* Marketing Genetics BuyerBase
* Anchor Launches Company to Specialize in Retail Data
* V12 Gains Access to Mortgage Data For Lists
* EatingWell Partner E-mail Program
* Puritan’s Pride PIP
* Classified
LISTS UNDER NEW MANAGEMENT
eRepublic’s Magazines
Worldata has been selected to manage a portfolio of lists for e.Republic Inc., effective July 1. These include Government Technology, Emergency Management, Public CIO and Texas Technology magazines, plus a new-to-market master file. Counts for these controlled circulation files range from 25,000 to 80,000 subscribers. Each targets the public sector information technology market. Chessie Lists Inc. will continue to manage this data through June 30.
Selections: Business address, job title, government level, agency, gender, max per site, recency, state/SCF/ZIP
Sample usage: Hewlett Packard, Nextel, TestOut, Dice.com
Price: $160/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jay@worldata.com
Totalhealth
Direct Communications now oversees a list of 41,908 subscribers to Totalhealth magazine. This title focuses on natural and holistic approaches to health, nutrition and medicine. An average subscriber is 40 with a household income in excess of $55,000. Aggressive List Management Inc. was the prior list manager.
Selections: Business, gender, state/SCF/ZIP
Sample usage: Arthritis Foundation, Bookspan, DHC USA Inc., International Home Shopping, KTLK AM, Lawrence Crane Enterprises, R-Garden Inc., Vitamin Shoppe
Price: $95/M
Contact: Direct Communications, Michael Brogna (802-747-3322, ext. 26; Michael@direct-com.com
NEW LISTS
Golden Reports System Buyers
Nearly 10,000 individuals are named on this file. They spent between $39 and $99 in the first quarter for reports and other information on how to make money. Topics covered included stocks, options and commodities investments or other work from home opportunities. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $150/M (base)
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; daveb@macromark.com
COOPERATIVE DATABASES
Marketing Genetics BuyerBase
More than 650 direct, retail and online merchants have contributed transaction, demographic and lifestyle data for this cooperative database and associated programs. It contains information on 33 million buyers from the last 24 months and more than 2.3 billion individual transactions, in addition to Equifax data. It has been developed for prospecting, statistical modeling and data appending services.
Selections: Quarterly hotline, adult’s age, child’s age range, catalog buyers, credit card type, donors, dwelling type, education, ethnicity, gender, homeowner, income, length of residence, lifestyle interests, marital status, multibuyers, online buyers, presence of children, product category, RFM Plus, state/SCF/ZIP
Price: $75/M
Contact: Direct Media Inc., Lisa Moore (203-532-3704; lmoore@directmedia.com
IN THE NEWS
Anchor Launches Company to Specialize in Retail Data
By Jim Emerson
Anchor Computer Inc. has formed Anchor Retail Solutions, a new company that offers list and data services specifically for retailers engaged in direct marketing. Chief operating officer Peg Kuman will serve as head of the new firm.
Retail Shopper Identifier, one of its new data products can be used to match customer names and ZIP Codes with credit card or debit card data, in order to add postal addresses to files, which due to privacy regulations cannot be sourced directly from card transactions, said Kuman.
The matching process is designed to eliminate the more cumbersome process of collecting such data by asking for it at the retail point of sale. It’s available for customized applications and the process has successfully been tested for about nine months with about six retailers, she said.
Anchor Retail Solutions will also offer e-mail appending and related services, as well as telephone numbers derived from telephone companies, in addition to data for compliance with do-not-call list federal and state regulations.
Anchor maintains a database with more than 400 million opt-in e-mail addresses and more than 500,000 telephone numbers. The phone database can be used to identity cell phones, so retailers can ask for landline numbers instead or verify postal addresses, Kuman said.
V12 Gains Access to Mortgage Data For Lists
By Jim Emerson
V12 Group has acquired Direct Marketing Associates (DMA), a mortgage data compiler, for undisclosed terms. Look for V12 to make more acquisitions in the near future to further expand its line of data products and services.
DMA will continue to operate from its Delray Beach, FL offices. DMA’s CEO Adam House is expected to remain with V12 to oversee DMA as a separate division.
“It enhances our bag of tricks and allows both companies to cross-sell products,” said Dori Bruno, chief operating officer at Redbank, NJ-based V12. “It allows us to specialize in a vertical market. This is a new vertical for us (mortgage data) and there are more coming,” she said.
V12 will be offering more enhanced mortgage data in its list products, including for example information about current homeowners’ mortgages and loan-to-value ratios. “It’s deeper level information for more precise targeting,” she said. For DMA it means adding e-mail addresses to its existing line of postal and telemarketing lists.
EatingWell Partner E-mail Program
AM/Direct has been tapped by Eating Well Media Group to manage a solo direct e-mail advertising program. An estimated 170,000 e-mails will be sent once per week. They’ll target individuals who opted in to receive offers when they subscribed to Eating Well magazine.
Price: $110/M
Contact: AM/Direct Division, Millard Group Inc., Jeff Savastano (603-924-9262, ext. 2361; jsavastano@millard.com
SPECIALS!
Puritan’s Pride PIP
New mailers receive $40/M off the base price for the Puritan’s Pride package insert program — for 25,000 insertions. Nearly 2 million packages are shipped annually. Contact LH Management Division, Leon Henry Inc., Nicole D’Agostino (914-285-3456; NicoleD@leonhenryinc.com
CLASSIFIEDS
Classified
Account Manager
Infinite Media, a growing White Plains marketing firm, is seeking an Account
Manager to help manage our existing account base. The account manager
role provides the opportunity to develop long-term relationships with our clients and
to be involved in many aspects of direct marketing. The successful candidate
must have strong interpersonal, oral and written communication skills. B.A. or B.S.
degree required. We offer competitive salary, benefits and a career with a future! Send resume, cover letter and salary requirements to mail@infinite-media.com.
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com or fax to 203-744-9012.
Several Domain Names For Sale
Accepting offers
For details contact DomainOholder@yahoo.com
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We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to jobs@travelsmith.com
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