* Traders Expo Attendees
* Touchpoint Master File
* PGA Tour Donors Golf File
* Alpha Moms
* Djanet Diet Buyers
* Figi’s PIP
* People in the News
* Fly Fishing in Salt Waters
* British Columbia Magazine
* Classified
LISTS UNDER NEW MANAGEMENT
Traders Expo Attendees
MetaResponse Group now manages InterShow’s Traders Expo Attendees file. Nearly 40,000 names of investors are available. The source is 95% direct mail. Carnegie Marketing Associates was the prior list manager.
Selections: Gender, show select, state/SCF/ZIP
Price: $235/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected]
NEW LISTS
Touchpoint Master File
Touchpoint Data Solutions Inc. has compiled 39 million names to offer this master file. It’s comprised of response data from hundreds of Web site portals and stand-alone lead generation Web pages, maintained by Touchpoint and its marketing partners. In many cases leads are generated by specific offers. Click through information is available.
Selections: Adult’s/child’s age, automotive, credit card, donors,homeowners, income, lifestyle, marital status, multibuyers, e-mail addresses, phone numbers, product categories, recency, state/SCF/ZIP
Price: $75/M
Contact: Mal Dunn Associates Inc., Laura Vitro (845-278-1254; [email protected]
PGA Tour Donors Golf File
Some 201,011 individuals are named here. Their donations run gamut from health services to animal welfare, the environment, religion and politics. Three quarters are men. Those listed responded to PGA surveys, attended events or purchased PGA products. Direct mail is the source.
Selections: Age, income, gender, recency, state/SCF/ZIP
Price: $105/M (base)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
Alpha Moms
This list names 3.7 million mothers who subscribe to publications, Web sites and TV channels targeting women with children. These are reportedly tech savvy women who spend on average 87 minutes online daily.
Selections: Children’s products, women’s apparel, high tech gadgets, magazine subscribers, Democrat/Republican, religion, income, age, ethnicity, mail order buyers, child’s gender, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Djanet Diet Buyers
Roughly 90% of these 7,600 buyers are women. The file was generated via direct mail during the first quarter and fourth quarter of 2006. Generally, these customers are 35 to 55, with low to middle level incomes.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
NEWLY MANAGED INSERT MEDIA
Figi’s PIP
Adrea Rubin Management Inc. now handles Figi’s package insert program. An estimated 485,000 packages will be shipped this year, each carrying up to eight inserts. The maximum size for inserts is 5-1/2 by 8-1/2 inches. Inquiries will be considered for inserts heavier than one-quarter ounce.
AM/Direct Division, Millard Group Inc. was the former manager.
Price: $60/M
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected]
IN THE NEWS
People in the News
Ester Brown has been named senior list manager at VentureDirect Worldwide. Brown will concentrate on list properties in the high tech market. She has 18 years of list experience and most recently worked for Specialists Marketing Services Inc.
SPECIALS!
Fly Fishing in Salt Waters
World Publications gives new test mailers $10/M off the base rate of the Fly Fishing in Salt Waters magazine. Some 22,311 active subscribers are on file. Contact
Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected]
British Columbia Magazine
Tourism British Columbia is offering free shipping and one free select for test orders of British Columbia Magazine until June 29. More than 76,000 Canadian 27,000 international subscribers are available. Contact Cornerstone Group of Companies, Chantelle McGuire (416-932-9555, ext. 175; [email protected]
CLASSIFIEDS
Classified
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
Network
