* New York Magazine
* DM3 Military Unit Address File
* Photo District Travel Collection
* Utility Contractor Magazine E-mail
* Home Business Review Advertiser
* Premium Coffee Club Buyers
* Active Response Group Gets $10M for Online Lead Generation
* Goldleaf Data Offers List Appending
* Classified
LISTS UNDER NEW MANAGEMENT
New York Magazine
Lake Group Media Inc. now manages New York Magazine’s list of 336,964 active subscribers. A typical reader is about 52 years old and has household income of $146,000. Millard Group Inc. was the former list manager.
Selections: Hotlines, change of address, paid, source, business/home address, gender, state/SCF/ZIP
Sample usage: Animal Medical Center, Architectural Digest, 92nd Street Y, Central Park Conservancy, City Harvest Inc., Citymeals-on-Wheels, Doctors Without Borders, Fresh Air Fund, Gentlemens Quarterly, Habitat for Humanity, Harbor Bar and Brasserie, Joyce Theatre, Lincoln Center, Memorial Sloan-Kettering, Men’s Vogue Magazine, Museum of Modern Art, Museum Of Television and Radio, National Trust for Historic Preservation, New York University, New York City Ballet, New York City Opera, New York Philharmonic, New York Restoration Project, The New Yorker, Newsweek, Planned Parenthood, Pratt Institute, Time Out Chicago/New York, Traveler Magazine, Vanity Fair, Whitney Museum of Art, WNET Channel 13
Price: $100/M
Contact: Lake Group Media Inc., Lenore Cunningham (914-925-2460;[email protected]
NEW LISTS
DM3 Military Unit Address File
Wellfleet Associates has a list naming 159,340 professionals from All military branches. Its DM3 Military Unit Address File offers selections For commanding officers, supply officers, military treasurers and others In positions to generate purchase orders and contracts. Names are available For one-time or unlimited use. Sources include direct mail transactions, subscriptions and government records.
Selections: Military branch/unit Price: $100/M (base)
Contact: Act One Lists, Steve Cushinsky (800-228-5478; [email protected]
Photo District Travel Collection
Here’s a combined list of 226,413 customers from York Photo and Clark District Photo, two film-processing companies owned by District Photo. Seventy percent of these customers are multibuyers. Additional demographic and psychographic information has been overlaid, including self-reported and purchase data.
Selections: Adult’s/child’s age, gender, income, mail order buyers, Marital status, occupation, presence of children, credit card, lifestyle, foreign/US travel, state/SCF/ZIP
Price: $80/M (base)
Contact: Mal Dunn Associates Inc., Paula Danzi (845-278-1200, ext. 338; [email protected]
Utility Contractor Magazine E-mail
This list offers e-mail addresses of 4,832 Utility Contractor Magazine subscribers. The corresponding postal file names 16,255 subs. Published By Benjamin Media Inc., it’s the official magazine for the National UtilityContractors Association. Readers include contractors, engineering firms, manufacturers and suppliers involved in underground utility and development-site work.
Selections: Title, industry, annual revenue, recommend/specify, construction areas, money spent on equipment, gender, state/SCF/ZIP
Price: $250/M (e-mail file)
Contact: Information Refinery Inc., Brahm Schenkman (201-529-2600 [email protected]
Home Business Review Advertiser
Bob Schwartz and Co. offers a list of 4,017 subscribers to Home Business Review Advertiser magazine. These individuals responded to offers for trial subscriptions. They include entrepreneurs and individuals who’d like to be self-employed. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: DAJ Direct, Robert Jacobs (801-745-9457; [email protected]
Premium Coffee Club Buyers
Coffee drinkers who enrolled in a continuity marketing program are named on this file. Some 3,411 names are available. The unit of sale is $20 for monthly shipments. Sales were generated online.
Selections: Hotlines, telephone numbers, state/SCF/ZIP
Price: $110/M
Contact: Wild West Inc., Richard Losee (803-366-0231: [email protected]
IN THE NEWS
Active Response Group Gets $10M for Online Lead Generation
Active Response Group, an online lead-generation services firm, received $10 million in venture capital financing. The company produces opt-in list data via Web sites and other online means.
The money will be used to accelerate growth and differentiate the NewYork-based firm’s products and services, according to CEO Brad Powers. Hercules Technology Growth Capital Inc. provided the financing.
Goldleaf Data Offers List Appending
By Jim Emerson
Data wholesaler Goldleaf Corp. is offering new appending services for list owners, brokers and list management companies that resell data under
different list titles.
Goldleaf compiles new telephone-connection data used for assembling marketing lists. Its DMdata master file is comprised of 150 million new telephone connection records, sourced from telephone companies.
Goldleaf recently started offering names, postal addresses, geographic and
other data for list selections to be appended to other files–its own telephone connection list and those from other sources.
Such data can be added, for example, to lists of phone numbers that
retailers capture at the point of purchase to create new postal lists, said
vice president of sales and marketing Jason Butler.
Goldleaf will supply additional demographic data for list appending within a few months, Butler said.
CLASSIFIEDS
Classified
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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