* Texas Highways
* Imperial Automation Technologies
* Mind, Mood and Memory
* Eastern Mountain Sports
* Architects and Interior Designers — BiX
* Business Executives of America Files
* Lillian Vernon
* Reader’s Digest Canadian Files
* Thompson Cigar
* Classified
LISTS UNDER NEW MANAGEMENT
Texas Highways
The Texas Department of Transportation’s Travel Division recently hired Lake Group Media Inc. to oversee a file of 184,735 subscribers to Texas Highways magazine. More than 90% of those identified are age 40 or older. Readers’ average annual income is $89,800. The source is direct to publisher. Walter Karl Inc. was the previous list manager.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]
NEW LISTS
Imperial Automation Technologies
There are 334,889 buyers and attendees on Imperial Automation Technologies Inc.’s Automation and Control Systems Professionals file. Those listed include engineers, technicians, electricians and others involved with automation technology. The count for the first quarter is 123,483. Quarterly segments are available from 2006. The average unit of sale was $700. The sources are buyer and controlled-circulation data.
Selections: Job function/title, max per company/site, number of employees, telephone numbers, state/SCF/ZIP
Price: $175/M (first quarter names)
Contact: MeritDirect, Mike Soltis (914-368-1025; [email protected]
Mind, Mood and Memory
Belvoir Media Group is offering a list of 90,000 active subscribers to Mind, Mood and Memory, a newsletter associated with Massachusetts General Hospital. The unit of sale was $24. Most subscribers are age 55 and older; they earn an average of $55,000 a year.
Selections: Hotlines, paid, gender, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Victor D’Amico (201-865-5800, ext. 2226; [email protected]
Eastern Mountain Sports
Some 45,366 buyers’ names are on Eastern Mountain Sports’ catalog list. These individuals spent approximately $70 on outdoor gear, clothing and footwear, travel literature and navigational equipment. A typical customer is a 45-year-old homeowner earning about $63,500 a year.
Selections: Dollar, last-six-month hotline, multibuyers, product, gender, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; [email protected]
Architects and Interior Designers — BiX
The Business Information Exchange (BiX) has a file of 36,367 architects and interior designers. Telephone numbers, postal and e-mail addresses are available. The sources are direct mail and Internet search engines.
Selections: Hotlines, annual sales volume, company name, job function/title, number of employees, SIC code, state/SCF/ZIP
Price: $155/M (base)
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected]
NEW COMPILED LISTS
Business Executives of America Files
Cambridge Communications recently released four enhanced Business Executives of America master files. The largest, Undecided Registered Voters of America, names more than 2.8 million. The others — Democratic Executives of America, Independent Voter Executives of America, and Republican Executives of America — have counts ranging from 130,000 to 440,000. Public records are the source.
Selections: Age range, gender, income, job function/title, number of employees, telephone numbers, sales volume, SIC code, mail order donors, state/SCF/ZIP
Price: $110/M
Contact: Mal Dunn Associates Inc., Alice Benjamin (845-278-1200, ext. 259; [email protected]
NEW SELECTS
Lillian Vernon
Enhanced ethnic and religious selections have been added to Lillian Vernon’s buyer list. More than 2.6 million names from the last 24 months are on file. Customers’ median age is 47 and their average annual household income is $74,600. An average sale ran $55.
Additional selections: Hotlines, dollar amount spent (ranges), presence/gender of children, cash buyers, multibuyers, income, length of residence, dwelling type, credit cards, Z-24, product, new to file, deferred credit, model score, state/SCF/ZIP
Price: $100/M (last-24-month buyers)
Contact: Belardi/Ostroy ALC LLC, Brook Jacobson (212-381-1735; [email protected]
SPECIALS!
Reader’s Digest Canadian Files
Selection charges are capped at $10/M through May 31 for mailers who haven’t tested Reader’s Digest various Canadian lists within the last 24 months. Contact Cornerstone Group of Companies, Bill Surgenor (416-932-9555, ext. 389; [email protected]
Thompson Cigar
Selections on Thompson Cigar’s list are free to new test mailers during the next three months. Some 229,000 buyers’ names from the last 12 months are available. Contact Direct Media Inc., Matthew Musikar (203-532-2445; [email protected]
CLASSIFIEDS
Classified
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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