* Lola Landers Fashion Plus
* Small Business Benefits Members
* Challenger Sports
* Golf Digest Companies Canadian Master File
* NAACP African American Voters
* Sally Beauty Professionals Shared Mail
* Purr-Fectly Pets
* Outdoor Enthusiasts
LISTS UNDER NEW MANAGEMENT
Lola Landers Fashion Plus
Above All Marketing has assumed management of Lola Landers Fashion Plus, a list of 281,055 women who purchased large size clothing. Forty percent paid with credit cards. The average sale was $60. No telemarketing is allowed. Space advertising is the source. Coastal Direct Marketing was the prior list manager.
Selections: Quarterly hotline, age, credit card buyers, gender, state/SCF/ZIP
Sample usage: Rodale, N.A. Drugstore, Nutritional Life, Redcats
Price: $75/M
Contact: Above All Marketing, Gabe Farrell at 201-988-4516 or Gabe@abovealllists.com
NEW LISTS
Small Business Benefits Members
Some 3.6 million names are available on the Small Business Benefits Members file. These entrepreneurial-types were offered discounts on insurance, travel, long distance and computer services in exchange for an annual fee. Telemarketing is the source.
Selections: Paid members/monthly, gender, telephone numbers, state/SCF/ZIP
Price: $130/M (base)
Contact: Mal Dunn Associates Inc., Greg Gilroy at 845-278-1255 or gregg@maldunn.com
Challenger Sports
Challenger Sports Corp. has released a list of 103,912 parents who purchased one-week of soccer camp for their children. The source is point-of-purchase.
Selections: Parent’s name, child’s age/gender, state/SCF/ZIP
Price: $100/M
Contact: VentureDirect Worldwide, Michael Auriemma at 212-655-5130 or mauriemma@ven.com
CANADIAN LIST NEWS
Golf Digest Companies Canadian Master File
There are 64,837 active subscribers listed on the Golf Digest Companies Canadian master file. This file includes subscribers to Golf Digest, Golf for Woman and Golf World magazines.
Selections: Hotlines, age, change of address, gender, gift givers, income, source, FSA, province
Price: $126/M
Contact: Direct Media Inc., Michael Rovello at 203-532-2427 or mrovello@directmedia.com and Heather Winnicki at 203-532-3831 or hwinnicki@directmedia.com
NEW COMPILED LISTS
NAACP African American Voters
On-site registrations gathered for the NAACP National Voters Fund have been assembled on the NAAC African American Voters file. Nearly 1.4 million names are available, including democrats, republicans and independents.
Selections: Age, date of birth, gender, homeowner, household income, marital status, presence of children/credit card, voter party, state/SCF/ZIP
Price: $145/M
Contact: Teramedia Corp., Marissa Schineller at 877-837-2369, ext. 13 or marissas@teramedia.com
NEWLY MANAGED INSERT MEDIA
Sally Beauty Professionals Shared Mail
Sally Beauty Co. has named AllMedia Inc. to manage the Sally Beauty Professionals Shared Mail Program. Some 1.4 million flyers are mailed monthly to cosmetologists, hairstylists, nail technicians estheticians, barbers and salon owners. A maximum of four inserts will be accepted for placement inside folded and tabbed flyers. Ninety percent are sent to home addresses. Inserts must between 3 by 5 inches and 4-1/2 by 9-1/2 inches. Inquiries for inserts heavier than .25 ounce will be considered. This program was formerly managed by a lettershop.
Sample usage: Checks Unlimited
Price: $35/M
Contact: AllMedia Inc., Sue Lawson at 469-467-9100, ext. 200 or slawson@allmediainc.com
NEW SELECTS
Purr-Fectly Pets
Selections for mail order buyer type, donors, dog, cat and other household pet owners have become available on the Purr-Fectly Pets file. Some 3.6 million names from the last six months are offered. Direct mail and retail are the sources.
Additional selections: Age, income, homeowner, length of residence, marital status, ethnicity, state/SCF/ZIP
Sample usage: Humane Society of U.S., National Education, North Shore Animal Hospital, Paralyzed Veterans, Bowtie Inc.
Price: $91/M (monthly hotline)
Contact: Fasano and Associates, Larry Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com
COOPERATIVE DATABASES
Outdoor Enthusiasts
Selections for camping and hiking; fishing and hunting have been introduced on the Outdoor Enthusiasts cooperative database. More than 2.7 million postal records are available, in addition to e-mail and telemarketing list segments.
Additional selections: Demographic, lifestyle, purchase history, hotlines, child’s age range, number of children, homeowner, income, length of residence, marital status, telephone numbers, state/SCF/ZIP
Price: $60/M (postal file)
Contact: V12 Group LLC, Kym Vance at 732-842-1001 or kvance@v12group.com
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