* Bra Smyth
* Scholastic at Home Enhanced Segments
* Custom Direct Enhanced
* Nutrition Action Healthletter
* American Investors in Foreign Investments
* MOMSense
* Focus USA Partners with Dayton Technologies
* People in the News
* Trans Canada Trail Fundraising Donors
LISTS UNDER NEW MANAGEMENT
Bra Smyth
Belardi/Ostroy ALC LLC has assumed management of the Bra Smyth catalog customer list. A total of 48,332 buyers are available from the last 24 months. The unit of sale was $206 for bras, lingerie and other women’s apparel. Mokrynskidirect formerly managed this file.
Selections: Hotlines, dollar amount spent (ranges), state/SCF/ZIP
Sample usage: Anthropologie, Arthur Beren, As We Change, Barrie Pace, Ben Silver, Boston Proper, Brooks Brothers, Casual Corner, Coldwater Creek, Garnet Hill, Gorsuch Isaella Bird, J. Jill, Mark Shale, Newbury Bond, Nordstrom, Pendleton, Peruvian Corp., Petite Sophisticates, Sierra Trading Post, Soft Surroundings, TravelSmith, Tumi Inc., Wintersilks, Wrap Women’s Apparel, Shweitzer Linen, Herrington, Planned Parenthood Federation of America, Bliss, DHC USA Inc., Gaiam Living Arts
Price: $120/M (last-24-month buyers)
Contact: Belardi/Ostroy ALC LLC, Caroline Gensone at 212-381-1741 or [email protected]
NEW LISTS
Scholastic at Home Enhanced Segments
New enhanced lists from Scholastic at Home are now available. More than 6.3 million school-based and continuity club members are offered on the Scholastic at Home Enhanced master file. An ethnic and a combined seniors and grandparents enhanced master file have 356,709 and 200,165 names available, respectively.
Selections: Adult’s/child’s age/gender, presence of child/age/gender, income, homeowners/renters, channel, Bible/devotional, donors, cooking, crafts, fitness, gardening, health, home, outdoor/camping, personal finance, dog/cat owners, travel, hotlines, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or [email protected] and Kelly Russo at 603-924-9262, ext. 2591 or [email protected]
Custom Direct Enhanced
Buyers from Artistic Checks, Check Gallery, Image Check and Styles Super Checks have have been combined and deduped to launch the Custom Direct Enhanced master file. Some 3 million records have been assembled from the last 12 months and overlaid with Acxiom Infobase data. Data cards for a dozen subfiles are due to be released. The sources are FSIs (70%), space advertising and package inserts.
Selections: Hotlines, gender, check theme, adult’s/child’s age, presence/number of children, marital status, dwelling type, length of residence, income, homeowner/renter, presence/type of credit card, mail order buyer/responder, home purchase amount/loan-to-value/market value, lifestyle, ethnicity, state/SCF/ZIP
Price: $85/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
Nutrition Action Healthletter
The Center for Science in the Public Interest has released a list of donors and subscribers to Nutrition Action Healthletter. These 130,275 records provide home addresses. Individuals named are typically 50 to 75. Seventy-nine percent are homeowners and 70% are married. Direct mail is the source.
Selections: Donors $25-plus, age, ethnicity, religion, gender, gift givers, income, state/SCF/ZIP
Price: $110/M
Contact: RMI Direct Marketing Inc., Catherine Ryan at 203-825-4632 or [email protected]
American Investors in Foreign Investments
Nearly 30,000 names are available on the American Investors in Foreign Investments file. Those listed are U.S. citizens who invested in a European brokerage firm.
Selections: Millionaires, telephone numbers, state/SCF/ZIP
Price: $165/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
UPDATED LISTS
MOMSense
Christian Parenting magazine has been renamed MOMSense. The change reflects a new partnership between the publisher Christianity Today International and Mothers of Preschoolers, an organization for religious mothers. More than 22,000 names are on file. Direct mail is the source. Telemarketing is allowed.
Sample usage: Alliance Defense Fund, Child Evangelism Fellowship, Christian Care Ministries, Prison Fellowship Ministries, Berean Christian Stores, Christian Books Distributors-Kids Catalog, Family Life Magazine, God’s World News, Best to You, International Masters Publishing, Oriental Trading Co., There is a Place, Billy Graham Training Center, Christian Home School, K12 Inc.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Rich DiVirgilio or 914-524-5227 or [email protected]
IN THE NEWS
Focus USA Partners with Dayton Technologies
Focus USA has formed a strategic partnership with Dayton Technologies to offer additional list fulfillment, enhancement and data processing services.
People in the News
Robert K. Sher was named as chairman of the board of advisors at ConsumerBase. This new position has been established to streamline long range planning. Sher will work at the company’s headquarters in Evanston, IL.
John Copenhaver has been promoted to vice president and general manager of infoUSA’s data subscription group. Copenhaver will oversee efforts to migrate the company’s customers from one-time product sales to subscription-based products, such as Sales Genie and SalesLeadsUSA.
Chris Kimball was promoted to senior account executive at MeritDirect. Kimball has been with the firm for four years.
SPECIALS!
Trans Canada Trail Fundraising Donors
A $10/M discount off the base price of Trans Canada Trail Fundraising Donors list is being offered through the end of May, but only to mailers who not tested this file within the last 12 months. A total of 13,167 Canadian records are available. Contact Cornerstone Group of Companies, Alejandra Cuevas at 416-932-9555, ext. 177 or [email protected] and Stephen Manson-Hing at 416-932-9555, ext. 415 or [email protected]
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