* DharmaCrafts Catalog
* NASCAR and Racing Enthusiasts Network
* Mind, Mood and Memory
* ICanGroceryShop.com
* Anglo-Anzac Jewelry Shops UK Buyers
* Datarich DINKS
* Reader’s Digest Health Ailments
* A/M Direct Named Ad Rep for EatingWell E-mail Newsletters
LISTS UNDER NEW MANAGEMENT
DharmaCrafts Catalog
Direct Media Inc. has been appointed list manager for DharmaCrafts Inc. A total of 72,885 buyers are available, including 18,861 from the last 12 months. This cataloger sells products used in yoga and mediation practice; garden furniture, jewelry and Buddhist statues. The average sale was $116. Pacific Lists Inc. was the prior list manager.
Selections: Dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Omega Institute, Amnesty International
Price: $95/M
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
NEW LISTS
NASCAR and Racing Enthusiasts Network
This master file identifies some 1.2 million consumers who purchased car racing memorabilia, apparel or race tickets. Those listed have a $56,000 average household income. The average purchase was $114. The sources are the NASCAR Web site network (65%) and point of purchase (35%).
Selections: E-mail address, hotlines, telephone number, age, gender, personal/household income, marital status, presence/number of children, online buyer, point of sale buyer, state/SCF/ZIP
Price: $90/M
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
Mind, Mood and Memory
Belvoir Media Group has introduced a list of subscribers to its Mind, Mood and Memory newsletter. The count is nearly 90,000. An average subscriber is 55 or older with a $55,000 income.
Selections: Hotlines, paid, gender, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Victor D’Amico at 201-865-5800, ext. 2226 or [email protected]
ICanGroceryShop.com
Some 288,000 e-mail addresses are available from ICanGroceryShop.com. Consumers registered at this Web site for coupons, trial offers, free product samples and grocery shopping tips.
Selections: None
Price: $100/M
Contact: Direct List Services Division, Lake Group Media Inc., Dan Friedman at 914-925-2400 or [email protected]
Anglo-Anzac Jewelry Shops UK Buyers
Some 55,000 direct mail customers are named on the Anglo-Anzac Jewelry Shops UK Buyers list. These men (30%) and women (70%) spent roughly the equivalent of $40 during 2006. A segment with 6,300 buyers from this year is available as well. Everyone named also entered a sweepstakes.
Selections: Hotlines
Price: $185/M
Contact: J.R. Direct Response International Inc., Natasha Burbidge at 604-940-0277, ext. 114 or [email protected]
Datarich DINKS
More than 5.2 million dual income households with no kids are identified the Datarich DINKS list. These are last-12-month names. This file is comprised of mail order buyers, transaction and survey data, census data and other public records.
Selections: Monthly hotline, gender, age, income, presence/type of credit card, mail order buyer/responder, lifestyle, state/SCF/ZIP
Price: $65/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
NEW SELECTS
Reader’s Digest Health Ailments
Selections for ailments recently became available on the Reader’s Digest Books and Home Entertainment master file. These buyers made a payment to Reader’s Digest within the last 24 months and filled out a survey. Counts range from 20,000 to 57,000 for individuals who reported they have arthritis, diabetes, heart disease or depression. The master file has more than 1.8 million names. No telemarketing is allowed.
Additional selections: Book type, hotlines, category, change of address, dollar amount paid, enhancements, gender, homeowner, paid, state/SCF/ZIP
Sample usage: Dalbey Publishing, Frank Cawood & Associates, American Master Products, Carol Wright, Collectors Choice Music, Fingerhut, Gavalia Kaffee, Haband Co., HCI Direct, International Home Shopping, International Masters Publishers, Omaha Creative Group Inc., Sun Chlorella, AARP, American Bible Society, Center for the Study of Services, Disabled American Veterans, Easter Seals Society of Massachusetts, Feed the Children, Mayo Clinic, National Arbor Day Foundation, National Geographic Society, Smithsonian Institute, Trae Senior Citizens League, Belvoir Media Group, Boardroom, Consumers Union, Guideposts Association Inc., Health Alert, Highlights for Children, Hoffman Media Inc., Lipenwald Inc., Meredith Corp., Phillips Investments Resources, Procirc Inc., Publishers Clearing House, Rodale Inc., North American Media Group, Tourism New Brunswick
Price: $100/M
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
IN THE NEWS
A/M Direct Named Ad Rep for EatingWell E-mail Newsletters
EatingWell Media Group appointed AM/Direct as its advertising rep for three e-mail newsletters. EatingWell This Week goes out to 150,000 subscribers each week. EatingWell Diet and EatingWell for Health are each e-mailed biweekly to roughly 90,000 subscribers.
Price: $36/M
Contact: AM/Direct Division, Millard Group Inc., Jeff Savastano at 603-924-9262, ext. 2361 or [email protected]
Network
