* God’s Word Today
* Amacai Financial Prospecting Lists
* Active Financial Investors
* Generation E Transactional Consumer Electronics
* American Association for Cancer Research
* People in the News
* Short Cuts
* Datasource USA Professionals
LISTS UNDER NEW MANAGEMENT
God’s Word Today
Bayard Inc. has chosen RMI Direct Marketing Inc. to manage the God’s Word Today magazine file, effective March 1. It’s comprised of 42,011 Roman Catholic subscribers. Millard Group Inc. will oversee this list through Feb. 28.
Selections: Hotlines, gender, renewals, paid, source, state/SCF/ZIP
Sample usage: America Needs Fatima, Association of Marian Helpers, Benedictine Mission House, Claretian Publications, Divine World Missionaries, Liguorian Magazine, Salesian Missions, Sisters of Norte Dame
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
NEW LISTS
Amacai Financial Prospecting Lists
Prospecting lists for 20 kinds of financial products were recently introduced by Amacai Information Corp. Millions of names are available on each file. Separate prospecting lists are available for insurance, annuity, bank account, mortgage and other types of financial services. This data is derived is from the Amacai Pure Consumer file and statistical models based on hundreds of demographic variables, including wealth, household composition, home value, education, occupation and other research. Amacai compiles data from telephone directories and combines it with survey and enhanced data.
Selections: Gender, age, occupation, ethnicity, religion, homeowner, dwelling type, marital status, income, presence of children, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Aggressive List Management Inc., Susan Nordsiek at 847-304-4030, ext. 214 or [email protected]
Active Financial Investors
More than 2.7 million names are offered on the Active Financial Investors list. This file is comprised of investors and day traders with $200,000 average income. Matching postal and e-mail addresses are available. The Internet is the source.
Selections: Industry, job title, income, household income, lifestyle, marital status, monthly hotline, presence of children, age, gender, state/SCF/ZIP
Price: $80/M
Contact: eTargetMedia, Harris Kreichman at 954-480-8470, ext. 223 or [email protected]
Generation E Transactional Consumer Electronics
Almost 16 million buyers are named on the Generation E Transactional Consumer Electronics file. These consumers purchased an electronic product online. This transaction data has been enhanced with demographic, psychographic and behavioral data. No telemarketing is allowed.
Selections: Hotlines, MAC buyer, PC brand, cell phone buyer, Internet service at home, computer peripheral, desktop, laptop, video game players, adult’s age/gender, child’s gender/age range, high school/college graduate, education level/degree, credit card buyers, dwelling type, ethnicity, homeowner, income, length of residence, lifestyle, mail order buyers, marital status, number/presence of children, teenagers, state/SCF/ZIP
Price: $85/M
Contact: Media Heights, Andrea Senteney at 800-379-6147, ext. 101 or [email protected]
American Association for Cancer Research
A total of 2,134 donors from the last 12 months are named on the American Association for Cancer Research file. No telemarketing is allowed. Direct mail is the source.
Selections: State/SCF/ZIP:
Price: (list exchanges only)
Contact: ALC Data Management, Brian Hull at 914-524-5231 or [email protected]
IN THE NEWS
People in the News
Tim Murphy has been named senior account manager at True North List Marketing. Murphy was formerly with ParadyszMatera.
Kevin Daly has joined Walter Karl Inc. as a senior account executive. Daly will work with consumer, business-to-business and gaming lists. He previously worked for MeritDirect.
Short Cuts
Highbury House Communications’ Defense and Technology Database, managed by Bethesda List Center Inc., has been pulled off the market.
SPECIALS!
Datasource USA Professionals
A $10/M discount off the base price of the Datasource USA Professionals list is being offered for tests. Contact Cornerstone Group of Companies, Lyn Brown at 416-932-9555, ext.143 or [email protected]
Network
