* Forbes.com Business Executives
* Direct Health Products
* Caregiver’s Home Companion
* Netmags
* Female Savvy Internet Buyers
* Response America Home Warranty Buyers
* People in the News
* Casual Living
* Frank Cawood & Associates
* Classified
LISTS UNDER NEW MANAGEMENT
Forbes.com Business Executives
Statlistics has been selected to manage 509,591 e-mail addresses for Forbes.com LLC. The Forbes.com Business Executives file targets business professionals and corporate level executives. Walter Karl Inc. formerly managed this file.
Selections: Hotline, gender, job title, industry, state/SCF/ZIP
Sample tests: Callidus Software Inc., Chrysler, Concept Communications, Development Council, Exhibitions Incentives, Kahlua, Perseus, Pitney Bowes, Research in Motion, Tech Target, Telelogic
Price: $280/M
Contact: Statlistics, Turker Hassan at 203-778-8700, ext. 144 or [email protected]
Direct Health Products
Impulse Media now manages the Direct Health Products list. It consists of 29,612 buyers from 2006. The average sale was $80 for anti-aging products. Direct mail is the source. Country Marketing Ltd. formerly managed this list.
Selections: Gender, state/SCF/ZIP
Sample usage: Biocentric Health, Biotech Research, Bio-Well Co., Chesapeake Nutraceuticals, Country Doctor, De-Age, DRS Health Products, E Anti-Aging, Financial Enterprises, Health Resources, Heartland America, Nature’s Aid Vitamins, NDI Solutions, Paris Slimming Institute, Sun Chlorella, Tabak’s Health Products, True Health, Vortex Distributions, Youthful Innovations
Price: $120/M
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
NEW LISTS
Caregiver’s Home Companion
Pederson Publishing Inc. has introduced the 7.8 million-name Caregiver’s Home Companion list. It’s comprised of newsletter subscribers and visitors to the Web site Caregivershome.com.
Selections: Hotlines, dollar Amount spent (ranges), age range, credit card buyers, gender, homeowner, household income, income range, lifestyle, marital status, telephone numbers, state/SCF/ZIP
Price: $120/M
Contact: 21st Century Marketing Inc., Susan Lillie at 631-306-5233, or [email protected] and Ginny Schaefer at 631-306-5251 or [email protected]
Netmags
A total of 895,230 individuals are named on the Netmags file. This file is evenly split between men and women. Their average age is 45, average income $80,000. Netmags.com is the source.
Selections: Monthly hotline, income, homeowner/renter, gender, product, state/SCF/ZIP
Price: $95/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
Female Savvy Internet Buyers
The count for the Female Savvy Internet Buyers list is 607,211. These women spent $250 online in response to catalog and direct mail offers.
Selections: Hotlines, product, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
Response America Home Warranty Buyers
Some 9 million names, including 4.8 million last-12-month names are offered on the Response America Home Warranty Buyers file. These new homeowners purchased home warranties either online or via direct mail, telemarketing or point-of-purchase.
Selections: Name, address, income, age, credit card, interests, telephone numbers, recency, state/SCF/ZIP
Price: $80/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]
IN THE NEWS
People in the News
Fran Golub has retired from her position as director of marketing at Walter Karl Inc. Golub spent more than 27 years in the direct marketing industry. She held several senior positions in list management and brokerage at Walter Karl.
SPECIALS!
Casual Living
Selections are half price for new tests of the Casual Living list through March 31. There are 428,885 last-12-month buyers listed. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
Frank Cawood & Associates
A $10/M discount off the base price is being offered until March 31 for new test orders of Frank Cawood & Associates lists. The master file identifies 2.2 million last-24-month buyers. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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