* Zoysia Farm Nurseries
* 123Free Travel Club Members
* Hiking, Biking and Paddling
* MemoProve Memory Remedy Buyers
* Canadian Lawyers CanLaw Directory
* Compass Pre-Movers
* Quality Paperback Club Reactivation Ride-along
* Heartland America Blow-in and PIP
LISTS UNDER NEW MANAGEMENT
Zoysia Farm Nurseries
Direct Media Inc. has been named manager for the Zoysia Farm Nurseries and Garden Product list. A total of 146,216 last-24-month buyers are available. The individuals listed are typically suburban homeowners who’ve spent an average of $58 on lawn and garden products. An average buyer is 45 with a $50,000 household income. The update frequency has been increased to quarterly. The LH Management Division of Leon Henry Inc. formerly handled this file.
Selections: Hotlines, recency, gender, dollar state/SCF/ZIP
Sample usage: Berkshire Direct Inc., Burgess Seed and Plant, Four Seasons Nursery, National Home Gardening
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
NEW LISTS
123Free Travel Club Members
Some 3.1 million postal addresses are available on the 123Free Travel Club Members list. These individuals went to 123freetravel.com where they paid nearly $200 to receive $2,800 in vouchers for airline, cruise and hotel travel packages.
Selections: Gender, state/ZIP
Price: $95/M
Contact: Acton International Ltd., Carie Shallenberger at 402-742-2826 or [email protected]
Hiking, Biking and Paddling
More than 2.5 million outdoors enthusiasts have been assembled for the Hiking, Biking and Paddling list. Sources include Web site registrations, direct mail, space advertising and telemarketing.
Selections: Ethnicity, income, telephone numbers, age, presence of children, credit card buyers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
MemoProve Memory Remedy Buyers
A total of 6,356 last-12-month customers are named on the MemoProve Memory Remedy Buyers list. These consumers spent an average of $100 for a product that reportedly enhances memory. Space ads and direct mail are the sources.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Macromark Inc., Mary Ellen Meyer at 845-230-6300, ext. 324 or [email protected]
CANADIAN LIST NEWS
Canadian Lawyers CanLaw Directory
A total of 66,564 postal and 49,092 e-mail addresses are available on the Canadian Lawyers CanLaw Directory files. Telephone numbers are available. These lists are comprised of lawyers, judges and notaries in every town, province and territory of Canada. The source is an online directory.
Selections: Geography, province
Price: $160/M (postal file); $200/M (telemarketing file); $350/M (e-mail file)
Contact: L.I.S.T. Inc., Diana Vaccaro at 516-358-5478 or [email protected]
NEW COMPILED LISTS
Compass Pre-Movers
The Compass Pre-Movers list is comprised of homeowners’ full names, addresses and telephone numbers. A total of 478,422 records are available. This file consists mainly of homeowners who are selling their homes and preparing to move within the next 30 to 90 days. The data comes from newspaper and Web listings of for-sale homes.
Selections: Hotlines, head of household, income, homeowner/renters, ethnicity, telephone numbers, age, length of residence, home sale price, state/SCF/ZIP
Price: $160/M
Contact: Walter Karl Inc., Sylvia Hamilton at 845-732-7049 or [email protected]
NEW INSERT MEDIA
Quality Paperback Club Reactivation Ride-along
This program reaches former club members who fulfilled their commitment and left the club in good standing. One insert per envelope will be included with special re-enrollment mailings. Some 5.3 million pieces are mailed annually. Most members are women who on average are 52. Inserts must be between 4 by 6 inches and 5-1/2 by 8-1/2 inches. The maximum weight is .25 ounce.
Price: $50/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
NEWLY MANAGED INSERT MEDIA
Heartland America Blow-in and PIP
SMD Media Services Inc. has assumed management of the Heartland America blow-in and package insert programs. Some 55 million catalogs are mailed annually. Inserts must be between 3-1/2 by 5 inches and 6 by 6 inserts. About 600,000 packages are shipped annually. PIP inserts must be between 3 by 5-1/2 inches to 5-1/2 by 8-1/2 inches. The maximum weight is .25 ounce and no oversize inserts will be accepted. Singer Direct Inc. formerly managed both programs.
Sample usage: New York Life Insurance, Littleton Coin, Dish Network, Citicorp, Blair’s Men’s and Women’s Apparel, House of Wesley, Edward R. Hamilton Books, EAK/Craftmatic Adjustable Bed
Price: $35/M (blow-in); $60/M (PIP)
Contact: SMD Media Services Inc., Laurie DeLuca at 845-526-2209 or [email protected]
Network
