Shopsmith Catalog
Shopsmith Inc. recently appointed Estee Marketing Group Inc. to manage the Shopsmith catalog’s lists naming 51,634 buyers from the last 12 months; 92,724 from the last 24 months; and various files of inquirers. Buyers spent an average of $80 for woodworking tools. Ninety-two percent of customers are men. The sources are direct mail and in-person demonstrations.
Selections: Gender, state/SCF/ZIP
Price: $95/M (last-24-month buyers)
Contact: Estee Marketing Group Inc., 914-235-7080
PCH.com Donors
Publishers Clearinghouse has released 657,966 names of consumers who filled out an online survey at the PCH.com Web site in the last six months indicating their propensity to give donations to organizations they support. Seventy-one percent of those on this file are women. Some of these individuals also responded to an online sweepstakes.
Selections: Donor categories, hotlines, gender, home address, state/SCF/ZIP
Price: $91/M
Contact: 21st Century Marketing, 631-306-5236
IT Business Edge International
NarrowCast Group LLC has launched the IT Business Edge International postal and e-mail lists, with 131,791 and 24,562 records respectively. These individuals subscribe to e-mail newsletters.
Selections: Country, number of employees, industry, job function, newsletter
Price: $190/M (postal); $300/M (e-mail)
Contact: Direct Media Inc., 203-532-3878
Alternative and Natural Remedies
Health conscious consumers who filled out online surveys are identified on the Alternative and Natural Remedies list. This is a universe of 132,652 records at home addresses. These individuals have sought information on herbal remedies, acupuncture, chiropractic treatment, massage and aromatherapy, among other natural remedies.
Selections: Quarterly hotline, age, ailment type, credit card type, donor, ethnicity, gender, state/SCF/ZIP
Price: $90/M
Contact: ListSolutions, 732-967-1516
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