Valley Vet Supply Farm Catalog PIP
There are nearly 30,000 package inserts are placed annually in orders from the Valley Vet Supply Farm & Ranch Catalog. Customers are livestock farmers with discretionary income who regularly purchase from this catalog. The average sale is $185. They are do-it-yourselfers involved in gardening, woodworking, automotive maintenance and other projects. The source is 100% catalog buyers.
Usage: Wear-Guard, Country Home Products, Gero Vita Labs, FAC
Cost: $55/M
Contact: Midwest Direct Marketing Inc., 913-686-2220 or [email protected]
National Health & Wellness Club
Names and Addresses Inc. is offering the product buyers list of the National Health & Wellness Club. The file includes the names of 74,922 active buyers. These purchasers, who bought apparel, books and videos, subscribe to the club’s Health & Wellness magazine. Three quarters are female, with an average age of 58. Most exercise regularly, and 74% subscribe to online services. The average unit of sale is $12.
Selections: Gender, DM sold, State/SCF/ZIP
Cost: $110/M
Contact: Names and Addresses Inc., 847-465-1500
Information Technology Adviser Newsletter
There are 32,691 active subscribers, who spent $300 for this publication. They are information technology and MIS managers. The source is 80% telemarketing and 20% direct mail. Selections: State/SCF/ZIP
Cost: $175/M
Contact: Mail Marketing Inc., 201-750-3222
Times to Cherish by Current
The next available mail date for the blow-in/bind-in program for Times to Cherish by Current is May 21. Inserts are due by April 25. There are 2.3 million blow ins a year and 2.85 bind ins. The catalog is a source for people who like to build scrapbooks.
Cost: $35/M (blow in); $45/M (bind in)
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
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