List and Database News
The Selling Advantage Newsletter
The 42,750 active subscribers to this bi-weekly newsletter include sales executives, managers and marketing directors. Articles contain motivational and factual content geared toward increased sales performance. Eighty percent of the subscriptions are sold via the telephone, with the rest generated via direct mail.
Selections: Telemarketing, state/SCF/ZIP
Cost: $135/M
Contact: Mail Marketing, Inc., 201-750-3222
Professional Cutlery Direct
The 167,000 mail order buyers within this file have bought cutlery, cookware, and culinary tools. The file is evenly split between men and women. Purchasers spend an average of $130 per sale.
Selections: Dollars spent, hotline, gender, state, ZIP code
Cost; $100/M
Contact: Leon Henry Inc., 914-723-3176
Cherry Tree Package Insert Program
There are 85,414 package insert opportunities every year. Cherry Tree sells a variety of plans, parts and kits for wooden projects ranging from toys to clocks, doll houses, door harps, furniture and music boxes. Most Cherry Tree goods are sold through direct mail, although 20% of the orders are generated through space ads.
Cost: $55/M
Contact: Names and Addresses Inc., 847-465-1500
Golf Club Depot
Within the past 12 months, 712,863 individuals have used the telephone to purchase name brand golf club products. This primarily male group of consumers spends between $100 and $1,250 per order.
Selections: Age, income, gender, state/SCF/ZIP
Cost: $90/M
Contact: Venture Direct Worldwide Inc., 212-684-4800
