Northeast Canine Companion
This master file now features a variety of selections. The total file includes 92,542 subscribers to this monthly title, many of whom own several dogs. Nearly all have exhibited their animals in at least two championship shows during the past 12 months. The list has been generated entirely from direct mail sources.
Selections: Income, phone numbers, state/SCF/ZIP, ZIP +4
Cost: $95/M
Contact: Midwest Direct Marketing Inc., 913-686-2220
Dermal Tone Facial Exerciser Treatment Buyers
This largely female file consists of 327,000 individuals that have used a credit card to purchase a cosmetic product designed to tighten their facial features. Buyers have responded to a 30-minute television infomercial, and have spent $89.95 per order. The list is updated every quarter.
Cost: $100/M
Selections: Hotline, recency, gender, phone number, state/SCF/ZIP
Contact: Leon Henry Inc., 914-723-3176
The Home Handyman
This newly compiled list offers more than 1.4 million home handymen/homeowners who have expressed a strong interest in house improvement activities and woodworking through self-reported information. The list is updated every three months.
Selections: Mail order buyer, dwelling type, presence of children, phone numbers, presence of credit card, length of residence, children by age, lifestyle interests, exact age, marital status, household income, state/SCF/ZIP
Cost: $85/M
Contact: Mail Marketing Inc., 201-750-3222
Antique Auto Owners
This hobbyist file now contains more than 3.6 million auto enthusiasts who maintain and restore their own antique or collector cars. Model years range up through 1971, and names were compiled from motor vehicle registration records.
Selections: Phone numbers, MSA, DMA, county, gender, state/SCF/ZIP
Cost: Up to 25,000 — $70/M; 25,001-100,000 — $60/M; 100,001-500,000/$50/M; 500,000+ — $40/M
Contact: Fred Woolf List Co., Inc., 914-694-4466
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