Vita Life
This file of 104,000 one-month hotline buyers is brand new to the market. These consumers have bought either a 30- 60- or 180-day supply of this multi-vitamin, or have signed up for the company’s continuity program. They spend an average of nearly $54 per order.
Selections: Multi-buyer, ethnicity/Hispanic, gender, state/SCF/ZIP
Cost: $90/M + $15/M for the one-month hotline
Contact: MKTG Services, 215-968-5020
Tool Crib Package Insert Program
There are 368,000 package insert opportunities each year. This direct mail marketer serves the needs of woodworkers, contractors and homebuilders. Inserts are placed in an envelope along with the invoice. The envelope features copy advising recipients to look inside for their invoice “and other specials.” Nine in ten orders are generated through direct mail, with the remainder coming via space ads.
Cost: $55/M
Contact: Names and Addresses, Inc., 847-465-1500
M Magazine
M features music, movies and more. It is a full-color magazine geared toward the teen market that features top-selling talent such as Britney Spears, ‘N Sync, Backstreet Boys and the like. M is known for its poster and pinup inserts. More than half the 25,237 individuals in its subscriber file are identified female, while one in ten subscribers is male.
Selections: Three-, six-month hotline, source, renewals, gender, state/SCF/ZIP
Cost: $95/M
Contact: Lake Group Media, Inc., 914-925-2400
Ashton-Drake Galleries
During the past 12 months 210,513 individuals have purchased porcelain dolls, ornaments, teddy bears and other collectibles from this marketer. Four in five are female, with an average age of 44. Other items offered include birthday, baptism, baby shower and wedding gifts.
Selections: One, two-, three-, six-month buyers, purchase amount, multibuyers, gender, state/SCF/ZIP
Cost: $95/M
Contact: Direct Media Inc., 203-532-1000
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