List and Database News

Acme Pickup Truck Catalog Buyers & Requestors

This 114,990-name master file features buyers and requestors from this auto catalog. They buy mats, grilles, trim and all manner of car parts. The source is direct mail, catalogs, electronic means and card decks.
Selections: 30-day hotline, three- and six-month recency, credit card, gender, unit of sale, state/SCF/ZIP
Cost: $95/M
Contact: McCarthy Media Group Inc. at 608-329-6097

Purchasing Executives
There are 319,442 purchasing executives named at 260,024 companies in this newly updated file. Telephone numbers are available for almost all of the records.
Selections: State/SCF
$60/M
Contact: Fred Woolf List Co. Inc., 914-694-4446

Affluent NASCAR Nuts
Some 750,000 last-12-month names in this file. They buy anything to do with NASCAR, according to the list manager. Records are 100% direct response and have been verified across four sources.
Selections: Household income, marital status, exact age, lifestyle interests, children by age, length of residence, presence of credit card, homeowner, phone numbers, presence of children, gender, dwelling type, mail order buyers
Cost: $90/M
Contact: Mail Marketing Inc., 201-750-3222

Alsto’s Package Insert Program
There are 162,000 inserts that go out a year. Alsto’s catalog offers products such as pub tables, heated pet beds, fountains and garden benches.
Cost: $60/M
Contact: Stanton Direct Marketing Inc., 603-673-1933