FAO Schwarz Catalog
The FAO Schwarz catalog offers new counts for its catalog buyers file. There are now 72,255 last-three-month buyers, 74,368 last-six-month buyers, 77,385 last-12-month buyers and 148,824 last-24-month buyers. Some 68,000 last-12-month catalog inquiries are available, too. The sources are direct mail and the Internet. The average order is $150.
Selections: Not available until database rebuilt
Cost: $110/M (last 12 month)
Contact: Edith Roman Associates Inc., 845-731-2734
Alliance Buyers: Real Women
This new file contains 3 million last-12-month buyers and 250,000 monthly hotline buyers. They are sourced from those brands in the Alliance database that give marketers the ability to target full-figured women.
Selections: Dollar amount spent, interest, adult age range, age range of child, adult exact age, income, dwelling by type, multi-buyers, cross-buyers, gender, state/SCF/ZIP
Cost: $100/M
Contact: List Services Corp., 203-743-2600
Acme Discount Parts & Accessories
The Acme Discount Parts & Accessories list has been updated and now contains 91,895 names. The sources are direct mail, catalogs, electronic and card decks. The average unit of sale is $145.
Selections: 30-day hotline, last-three-, last-six- and last-12-month buyers, credit card, gender, unit of sale, vehicle type, state/SCF/ZIP
Cost: $95/M
Contact: McCarthy Media Group, 608-329-6097
Affluent Kings of the Road
There are more than 800,000 names in the last-12-month file. They are self-reported owners of recreational vehicles. A quarterly hotline of 206,800 is available for $90/M.
Selections: Household income, marital status, exact age, lifestyle interests, children by age, length of residence, presence of credit card, homeowner, phone numbers, presence of children, gender, dwelling type, mail order buyer, state/SCF/ZIP
Cost: $85/M
Contact: Mail Marketing Inc., 201-750-3222
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