List and Database News
IT Journal Premier Subscribers
Direct Media Inc. has been named manager of the IT Solution Journal Premier subscribers lists, including postal and e-mail names. Written for information technology professionals, IT Solution Journal covers topics like telecommunications, customer relationship management, security and software development. The postal files has 116,137 names and the e-mail list 65,114. Most of the subscribers are men.
Selections: Job function/title, industry, number of employees, public utilities, sales volume, product-purchase influence, phone, gender, state/SCF/ZIP
Price: $175/M (postal); $250/M (e-mail)
Contact: Direct Media Inc., 203-532-1000
Referee Magazine
The 44,524 active subscribers to this publication are sports officials on all levels of play, in a variety of competitions. Nearly all the readers are male. The list is entirely generated from direct mail. Six in ten readers are between the ages of 31 and 50.
Selections: 12-month expires, renewals, paid, sport, multisports, state/SCF/ZIP
Price: $90/M
Contact: Names and Addresses Inc., 847-465-1500
VLife
This new magazine, which comes from the publishers of Variety and Daily Variety, has a subscribers base of 48,721 readers who are interested in the personalities within the entertainment world. Subscribers to VLife also receive either Variety or Daily Variety. Most are entertainment professionals, such as producers, directors and celebrities.
Selections: International subscribers, Canadian subscribers, title, home/business address, gender, source, paid, state/SCF/ZIP
Price: $130/M + $12/M business mailers, $100/M + $12/M consumer mailers
Contact: MKTG Services, 215-368-5020
Brownstone Studio Statement Insert Program
There are 127,2020 opportunities every year for inserts tot ride along with billing statement from this catalog. Most of the recipients are females age 50+, 85% of whom are married and have household incomes in excess of $70,000.
Price: $65/M
Contact: Leon Henry Inc., 914-723-3176
