List and Database News

Deep Fried Country Folk
Attendees of radio-sponsored events such as cook-offs, county fairs and auto races have been assembled to build the Deep Fried Country Folk file. These nearly 25 million records have been enhanced with lifestyle data. Most of the individuals listed are bluecollar workers.
Selections: Lifestyle category, hotline, ethnicity, income, age, gender, state/SCF/ZIP
Price: $90/M
Contact: Direct Marketing Shop, 828-645-8411

Digital Subscribers from PennWell
A list has become available that identifies controlled subscribers who elected to receive magazine subscriptions from PennWell Publishing Corp. in digital format rather than traditional print copies. The overall count is 127,512, but counts for individual magazine titles are available as well. Both postal or e-mail addresses can be rented.
Selections: Publication, state/SCF/ZIP
Price: $160/M (postal file); $435/M (e-mail file)
Contact: Statlistics, 203-778-8700

Theme Park Travelers With Children
Families with children who responded to a direct mail offer for an all inclusive vacation package to Orlando, FL, are named on the Theme Park Travelers With Children file. There are 419,357 travelers from the last 12 months available. The unit of sale is $500.
Selections: Quarterly hotline, income, age, gender, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., 727-669-2500

CollegeNet
A list of students who responded to Internet offers from CollegeNet Inc. has become available. Such offers included distance learning, job recruitment, books and supplies, entertainment, credit cards and vacation packages. Monthly counts for February through April total 431,423. The average annual income for these students is $15,000.
Selections: Gender, SCF
Price: $100/M
Contact: Net60 LLC, 201-833-9003