Mad Magazine Subscribers
There are 83,449 active subscribers to Mad magazine. Mad uses direct mail to win over readers before the age of 10, and, the magazine boasts, they continue to subscribe into adulthood. The average age is 23. They are avid collectors.
Selections: Canadian, international, recent expires, gender, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., 203-825-4632
Generation X Master File by State
Generation X was born between 1962 and 1980. Their unprecedented ethnic diversity shapes the attitudes and expectations of the group as a whole. Some 33 million records are in the file.
Selections: Age, children, credit, dwelling, gender, homeowner, income, mail order buyers, occupation, telephones, state/SCF/ZIP
Price: $70/M
Contact: Ethnic Technologies, 201-440-8923
Fat Reducer
Some 1.4 million buyers have chosen these homeopathic weight-loss pills to drop pounds. The sources are TV and radio ads.
Selections: Monthly and quarterly buyers, credit cards, multi-purchases, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: C2M List Management, 520-529-1254
SpiritLed Woman-Mailing List
SpiritLed Woman is published six times a year and has a readership of 79,000 active subscribers. Readers are Christian women looking for spiritual guidance.
Selections: Last-three- and last-six-month hotlines, expires, gender, paid, recency, state/SCF/ZIP
Price: $95/M
Contact: Strang Communications, 407-333-7138
Network
