Fingerhut Enhanced Master File
The 1.6 million consumes on this file have made a purchase from Fingerhut within the last 12 months. The file, which is three-fourths female, has been overlaid with a variety of demographic information. All names are generated from direct mail sources.
Selections: Credit card, martial status, homeownership, length of residence, dwelling type, income, number of children, age of children, number of adults, gender, geographic
Price: $75/M
Contact: Adrea Rubin Management Inc., 212-983-0100
Avenue
Within the past 12 months, 39,019 customers have ordered from this Canadian business-to-business marketer. Featured items include industrial cabinets, lockers, pallet racks, shelving, safety equipment, packing and shipping supplies. Order amounts average around $445 Canadian.
Selections: Zero-four month buyes, one per company, gender
Price: $110/M
Contact: Names and Addresses Inc., 847-465-1500
Better Buys for Business
All 29,940 individuals in this file have purchased this guide to high technology office equipment, including copies, printers, fax machines, and electronic filing systems. The list includes direct marketing responsive executives with purchase authority.
Selections: state/SCF/ZIP
Price: $135/M
Contact: Mail Marketing Inc., 201-750-3222
Barbizon International
The 326,438 people on this file have responded to advertising for one of the Barbizon modeling and acting schools. Three in ten have joined by responding to a call center, with the remainder signing up online.
Selections: Quarterly hotline, last 24-month signup, age, gender, state/SCF/ZIP
Price: $95/M
Contact: Venture Direct Worldwide Inc., 212-684-4800
Network
