Randall’s Equipment Data Associates
Randall Publishing Co. has named MeritDirect to represent its Equipment Data Associates master file database and related files. The master file consists of 1.1 million equipment buyers is available, plus seven other lists that specify types of equipment buyers. Other files identify those who’ve bought construction, lift truck, agricultural, logging and woodworking equipment. Data is derived from state government filings for credit to purchase new or used equipment.
Selections: Business/industry, gender, hotline, number of employees, sales volume, telephone numbers, SIC code, state/SCF/ZIP
Price: $125/M
Contact: MeritDirect, 914-368-1031
Body and Soul
Millard Group Inc. has been appointed manager of Body and Soul magazine, published by Martha Stewart Living Omnimedia Inc., the new owner of this health and wellness lifestyle publication. Some 265,000 active subscribers are named; 87% are women.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., 603-924-9262
KQED Public Radio
MKTG Services has become the inaugural manager of KQED Public Radio’s list members and contributors. The California station has 33,000 active members and 15,000 who donated in response to direct mailings. The average donation is $40. Sources of contributions are on-air pledge drives (50%), direct mail (40%) and space advertising (10%).
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M (active members); $90/M (direct mail members)
Contact: MKTG Services, 215-968-5020
Yes Magazine
Positive Futures Network selected Pacific Lists Inc. to serve as manager of the Yes Magazine list. A total of 11,881 active subscribers are available. This quarterly publication focuses on social and cultural change.
Selections: Gender, state/SCF
Price: $125/M
Contact: Pacific Lists Inc., 415-945-7604
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