Four Cygnus Business Media Files
Rubin Response Management Services Inc. assumes management of four Cygnus Business Media lists on Dec. 1. These controlled circulation subscriber files identify distributors of maintenance and janitorial supplies, off-highway mobile product manufacturers, vending machine service professionals and natural health product retailers. The counts fall in the 15,000 to 16,000 range.
Selections: Business/industry, job title, state/SCF/ZIP
Price: $110/M to $125/M
Contact: Rubin Response Management Services Inc., 847-619-9800
Publishers Digest Book Buyers
List Process Management Inc. has been named manager of the 5 million-name Publishers Digest Book Buyers file. These individuals spent an average of $40 in response to direct mail and outbound telemarketing offers from various publishing companies.
Selections: Hotlines, gender, age, income, ethnicity, home value, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: List Process Management Inc., 941-927-8259
Dell Magazines/Penny Press
Mal Dunn Associates Inc. was appointed to represent several lists for Dell Magazines. One is the Dell Magazines/Penny Press master file, containing 332,099 names. The others are the Crosswords Club file (23,118 active subscribers and 13,240 gift givers); Dell Horoscope magazine (27,410 two-year subscriber names); Dell Magazines Science Fiction Collection (46,792 two-year names); Dell Magazines Mystery Collection (73,591 two-year names); and Dell Magazine/Penny Press Puzzle Buyers (249,063 one-year names).
Selections: Gender, hotlines, state/SCF/ZIP
Price: $90/M (base)
Contact: Mal Dunn Associates Inc., 845-278-1342
SmartBargains.com
Brand-conscious consumers seeking products such as designer clothing, footwear, electronics, jewelry, bedding, home furnishings and housewares are listed on this postal file. The average unit of sale is $100. Counts include 60,019 30-day buyers and 159,187 3-month buyers.
Selections: Bedding/bath, home decor, housewares, men’s outerwear/sportswear, tabletop, purchase amount, gender, cumulative purchase, multibuyers, ZIP
Price: $110/M (base)
Contact: Millard Group, Inc., 603-924-9262
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