PC World
Millard Group Inc. has been named manager of the PC World magazine subscription list, effective Jan. 1. Three-quarters of these 786,887 subscribers are men from households with an $80,800 average income.
Selections: Hotlines, business/home address, change of address, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., 603-924-9262
Direct Marketing Association
Statlistics has assumed management over the Direct Marketing Association’s postal membership and show attendees file. A universe of 195,669 records is available, in addition to 22,659 international records.
Selections: Gender, job title, SIC code, DMA business code, number of employees, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, 203-778-8700
TradePub.com B2b Magazine
Netline Corp. now offers a postal list of business-to-business magazine subscribers generated through its subsidiary TradePub.com. There are 436,916 controlled-circulation subscribers available. A separate e-mail file is also available.
Selections: Hotline, interest, job function/title, company size, revenue, department, gender, state/SCF/ZIP
Price: $130/M (postal file)
Contact: Lake Group Media Inc., 914-925-2426
Exoticar
Exoticar Model Co. has introduced lists of model car collectors. A total of 256,922 catalog buyers and requesters are available, as well as 6,503 Canadian and 5,653 other international names.
Selections: Adult/child age, education, donors, mail order buyers, income, telephone numbers, occupation, demographic, areas of interest, music, sports, credit cards, gender, state/SCF/ZIP
Price: $85/M (U.S. records); $105/M (Canadian records); $185/M (international records)
Contact: Kroll Direct Marketing, 609-275-2900
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