List and Database News

Gurney’s/Henry Field’s/Michigan Bulb
Gardens Alive Inc. has assigned Names and Addresses Inc. to manage the Gurney’s, Henry Field’s and Michigan Bulb gardening catalog lists to Names and Addresses Inc. With 204,302 buyers from the last 12 months, Michigan Bulb Co.’s list is the biggest. Gurney’s Seed & Nursery Co. identifies 281,722 customers who made purchases over the last 12 months. Henry Field’s Seed and Survey Co.’s file contains 108,873 last-12-month names.
Selections: Dollar amount spent (ranges), hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., 847-850-1021

Mid America Motorworks
Direct Media Inc. has been named list manager by the auto parts and accessories cataloger Mid America Motorworks. This appointment covers four lists including the Mid America Motorworks Corvette Catalog Buyers file which has 143,441 records. Similar files targeting Volkswagen and Porsche owners are also available, in addition to the Mid America Motorworks Corvette Business Buyers list.
Selections: Gender (not available on Corvette Business file), state/SCF/ZIP Price: $90/M (catalog files); $100/M (Corvette Business file)
Contact: Direct Media Inc., 203-532-2445

National Association of Counties
Walter Karl Inc. now manages the National Association of Counties’ list, consisting of 60,000 county government officials who are association members. Telephone numbers are available. Sources include direct response, attendees and directories.
Selections: Population figures, attendees, title, branch of government, steering committee, gender, state/SCF/ZIP
Price: $110/M
Contact: Walter Karl Inc., 845-732-7055

Maus and Hoffman
ALC of New York LLC recently assumed management of Maus & Hoffman Inc.’s list of men’s and women’s apparel buyers. There are 17,356 last-12-month and 26,459 last-24-month buyers on file. The average unit of sale generated by direct mail is $300.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $120/M (last-24-month buyers)
Contact: ALC of New York LLC, 212-381-1741