Letters to the Editor

[Re: Loose Cannon: Conference Calls, Direct Newsline, January 28, 2008]:

Well done! Seems like the DMA doesn’t find much value in targeted conferences anymore (unless of course there are extra member dues to be collected). I look forward to DMDays, when every industry segment will have collapsed into one massive homogeneous group (herd) of direct marketers, helplessly wandering the Javitz center looking for their clients, compatriots, niche — or a cab out of the mess. All will be impossible to find, but will instead create the largest crowd ever recorded at the Landmark Tavern down the street. Okay, maybe this isn’t going to be so bad…

Stefanie Pont
Managing Partner
Pont Media Direct
Norwalk, CT