[Re: Loose Cannon: During Wartime, Comfort Me with Catalogs, DIRECT Newsline, March 10, 2003]:
You column this morning put a smile on my face.
All of my clients have been calling to say they want to pull back on their mailings this month and “wait and see” what happens. As I told them during the anthrax scare…STAY THE COURSE. I agree with you that many of us will be at home nesting, reading our catalogs and mailings (which will also help with our feeling of normalcy), and eating (mmm, that Irish salmon sounds like a good idea). We’ll also be ordering things we want.
So thank you once again for your insights, Richard. You make my day.
Lois K. Geller
President
Mason & Geller Direct Marketing
New York
Network
