Letters to the Editor

[RE: Loose Cannon: Marketers Should See Green No Matter Who Wears White, Direct Newsline, Feb. 23, 2004]:
Congrats on a well-written column: Thoughtful. Provocative. Humorous. Inventive. (I never before considered the color blend.) By the way, sign me up as another savvy capitalist.
Lawrence Peters
Managing Director
Hachette Filipacchi Media U.S.
Special Marketing/Direct Response Advertising Sales
New York, NY
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Did you have “fun” writing this column on a topic that is tremendou$ly $ignificant to marketer$ everywhere?
David Leopold
Insurance InfoShare
Maineville, OH
[Editor