[Re: Loose Cannon: Blockbuster Bets: Will Customers Lose?, Direct Newsline, Dec. 20, 2004]:
I totally disagree with your assessment of Blockbuster’s “no late fee” policy. Last week I rented a movie at another store. This movie was to be returned by 11PM on Monday night. I drove up at 11:02 and dropped it in the box as the store was closing. I of course, was charged a late fee. I absolutely hate this and I feel most people are with me on that. I don’t need much, just a little leeway.
I have never used Blockbuster, but I will start doing so now. If I am so negligent as to keep the movie so long as to buy it, then that is what I deserve. Just give me a break on these crazy late fees.
I applaud Blockbuster for making this huge step and I think it will pay off big for them.
Gary Chandler
Pocatello, ID
Network
