ROSETTA STONED Mr. Collins forgot something very important in his makeover of the RosettaStone ad: An ad has to be graphically strong enough to stop readers or it can’t work (The Makeover Maven, April). I did a casual survey around my office (a small ad agency) and about half the people said they would have looked at the original ad, [even if only] to figure it out. However, everyone said they would have skipped the makeover completely due to its generic appearance. There also was some criticism of the sloppy typography, best described as
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