I think it’s great that the list business is doing the right thing for our clients by omitting the Hurricane zips on list orders at no charge.
Many list companies are addressing this issue and it’s the right thing to do for our clients. The USPS has closed the zips and the mail will simply be wasted and irritate those near the crisis.
However, I think I will be sick if I hear one more Gandhi-esque statement that somehow implies this strategy is helping the hurricane victims. Puh-lease. There is a lot we must do right now for the victims, but this effort is clearly for our clients.
Chris Ragusa, CFRE
President
Estee Marketing Group Inc.
New Rochelle, NY
Network
