[Re: Loose Cannon: The Gold Standard for Letters, Direct Newsline, Nov. 28, 2005]:
What that letter lacked was the “killer P.S.”, what many copywriters view as the most critical component of a business letter. A PS with a “bonus” would have had your credit card in their hands in seconds. Technically I guess her “contact” info is a PS – but there is no bonus. Perhaps another dream based vision: I dream that you get to heaven to meet me ONLY after you…
Mark Amtower
Amtower & Co
Highland MD
Network
