Letters to the Editor

Posted on by Chief Marketer Staff

RE: Loose Cannon: Microsoft’s Live Search Ain’t Dead-On, Direct Newsline, Monday, August 18, 2008 (http://directmag.com/opinions-columnists/loosecannon/microsoft-live-search-dead-0818/)

Tsk, tsk, assuming Microsoft is in it for the 60-day float… You think too small! That is pocket change. If Microsoft has designed this the way, say, Northwest designed its frequent flyer program, no one will figure out how to redeem anything and Microsoft will pocket the whole enchilada.

If you had an Ivy League MBA, you could have set this up yourself.

Not that I have an opinion.

Mark Amtower
www.FederalDirect.net
Highland MD

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